The Milk Wars now begin. As everyone may already know, Coca-Cola has announced they are launching their Yoo-Hoo copy called "Swerve" in July. This drink is the brainchild of Larry Trachentroit. He sold his Planet Java Coffee drink to Coca-Cola and they made him President of their Braintwist Development Center. Coca-Cola is coming out with this milk drink because Cadbury Schweppes is launching their "Raging Cow" milk drink in July. In addition Bravo Food's Looney Tunes Milk drinks are being launched in July as well through VSA/Vistar vending. Millions of vending machines will now have milk drinks but Pepsi is sitting on the fence.
There are already milk drinks out there such as Hershey's Cookies-n-cream and Nesquick as well as many other RTD flavored milk drinks.
Millions are spent on the Mustache Campaign and the Got Milk? commercials but milk consumption continues to drop. Why? Simple, Kids want "Carbonation". The answer: Our "Crazy Cow" Soda- America's only 2 year shelf stable milk based carbonated drink. All those that are interested, please review our product at our web site, www.crazycowmilk.com. Please note we are seeking investors through our Private Placement Offering (Link onto PPM in the website)and we are always seeking new distributors.
Thanks for reading.
Jeff Kaplan, Pres
The Sparkling Milk Company

I think I feel sick.

actually Pepsi had a drink oohh roughly 6-7 years ago that was a milk based csd called smooth moos or something to that effect..so when your product bombs also along with cokes and cadburys you all can come and join Pepsi over here on the fence..then again if coke launchs thiers I am sure Pepsi will do a revolutionary, innovative new drink launch once again.

I don't know why Coke's calling it "Swerve". I thought "Slap" was a cooler name. Oh well ...