It's been a bunch of years since I last had an S&OK orange soda, and now I can't find them. They were bottled in Bangor, ME, if I remember correctly, and they didn't have a very wide distribution. I'd like to know if they're still around. If you know anything, I'd love to hear it.

What was S?

S & O'K old fashioned soda is still bottled in Bangor, ME.

I also wanted to know "What ever happened to O.K. soda? " I've only concluded that the awnser leads to consperitsy. In all seriosness though the truth is out there and I will find it.

I have a book about Coca-Cola and it says alot of bad things about OK Soda and how it was one of the worst products ever

Originally posted by Drink:
I have a book about Coca-Cola and it says alot of bad things about OK Soda and how it was one of the worst products ever

Well, Coke can only blame itsself for the flop of OK. It was their concept, their marketing etc. It wasn't so much a bad product, just such an off beat soda that no one had any idea what to make of it.

Honestly, I think it was genius. Here you have all these shiny eye catching sodas, then in '94 you see this flat gray can with absract cartoon art and almost zen like messages on the cans sitting next to them on the shelves.

That fact that it was so dull among the other cans, it actually stood out with its monotone color design.

It was the anti-soda of sodas. It promised no popularity gain, no added sex appeal, just a simple, honest feeling of OK-ness when drinking the soda - not the silly scenarios other drinks promised.

The ad campaign was fun, abstract and unlike any other drink out there. There was the 1-800 number, the free stickers, the different generations of can art work.

The taste did need work, but I've had much worse. It wasn't really Coke's fault for making such a wacky beverage, generally when marketing something to the public you are supposed to do the thinking for them, not make THEM think.

Of coarse then the consumer apathy set in, and Coke had no choice but to axe it. I think people just weren't ready for it.

Why call it OK Soda like I could see them call it Great Soda or something like that but whatever

That would have changed the whole concept of the drink then. OK Soda was created for the apathetic, indifferent Generation X of the early 90's.

For the anti-establishment types who thought corporate marketing was stupid. Which is what I found most interesting. Every so often you see a beer or beverage commerical touting sex appeal and instant popularity when consumed, or other ridiclous suggestions from the commericals.

OK Soda did the exact opposite and almost ridiculed those types of ads, with no real promises of anything other than a content feeling of OK-ness.

It was almost zen like with its message that things don't always have to be great, if they are simply OK, you will be fine. Along with some of its other slogans like "things dont always happen for a reason", the concept and message of the drink was so simplistic, yet really clever.

For a soda to be preaching such a down to earth lesson on life, it was strangely intriguing. However, this is more something the consumer would want to hear from their parents. People didn't seem to really want to hear something profound, instead the typical corporate uplifting advertising that sells sodas.

See I would call a soda "Great" or "Yum" but OK dose not sound that good to me,but whatever

Jewel Supermarkets used to have a store brand soda called "Yummy".

[ 11-26-2004, 11:05 PM: Message edited by: bigrich ]