Okay lets play a game, If you were Coca-Cola what products would you bring back,what products would you create,what products would you cancel,how would you advertise,what changes would you make

*Remember you run Coca-Cola so you want to make money so you can't do stuff that would go bad

If I were Coca-Cola I would get with some big box retailers and sell products in 12 pack 1/2L one-way glass bottles. These would be cardboard wraped and sold on a pallet (so it would be easy for delivery). Each product would be made to higher standards., ie... Regular sodas only with cane-sugar and diet sodas with cyclamates (I know cyclamates are not currently legal, but with a push they probably could be again.) I do believe glass would not be cost prohibative because the cost of PET continues to rise. The flavors I would carry would be: Coca-Cola (get rid of the Classic), Sprite, Pibb (get rid of Xtra), Barq's RB, Barq's Red Creme, Citra, Sprite Remix Variety Pack, Fanta Variety Pack, Mello Yello Variety Pack, Diet Coke, Diet Sprite, Diet Pibb, Diet Barq's RB, Diet Barq's Red Creme, Fresca, Diet Sprite Remix Variety Pack, Diet Fanta Variety Pack, & Diet Mello Yello Variety Pack. These could be priced at around $6.00/12pack. Also perhaps other flavors in regional areas like TAB here in my area.

[ 12-21-2004, 10:27 PM: Message edited by: bigrich ]