I'm now doing research on buying behavior for energy drinks. If you guys could give me couple minutes to answer these questions, I'm really appreciate your help. Best wish!
1. How old are you? What is your occupation?
2. What is your favorite beverage? Why?
3. What do you think about energy drinks? When do you think you would need to have energy drink?
4. Have you ever had any energy drink? If yes, which brand and why do you choose that brand? If not, which energy drink brand do you think you may try and why?
5. Who do you think would need energy drink?
6. Where do you think you can buy energy drinks? Any preference?
7. How much are you willing to pay for a can of energy drink?
8. Do you know Red Bull energy drink? How?
9. Have you seen any promotion (TV ads, sports sponsor, etc.) from Red Bull? If yes, what kind of promotion and what do you think about it?
10. What type of promotion influence you the most and why?
11. What do you think about Red Bull (e.g. image, taste, and price)?
12. Do you know student brand manager or mobile energy team program from Red Bull? If yes, how do you know?
13. What do you think about Red Bull’s slogan, “Red Bull gives you wings”?
14. Is Red Bull’s price ($.1.99 per 8 ounce can) appropriate? If not, how much would you suggest?
15. What is the most important attribute for energy drink, in your opinion?


Comment:

I think that Red Bull's line that it gives you wings is another way of saying it gets you high and is offensive.

Red Bull charging 1.99 to 2.39 is great if they can get it. So far they have shown they can. It is amazing that people will pay good money for a bitter salty drink.

24
energy drink:XS-- 7 Flavors.. and it taste good.
Soda: Dr. Pepper... the regular kind.. just been hooked since a kid.
I enjoy energy drinks.. in moderation. I use them mainly on long road trip.
who needs them: everyone who's tired, and diabetics.. if the drink doesn't have sugar.
I buy mine ******. um.. no more then $1.80 ever. Yes, everyone has heard of Redbull.. from TV. yup
I watch maybe 1 hour of tv a week, so it has to be a pretty loud "look at me" promotion. Taste like cough syrup.. .need some more flavors, cost to much. No
Cost to much.. go way down, maybe $1.75
That it tastes good, and it wakes you up w/out making you sick.