I was with the big guy till i recently jumped ship. Has anyone seen the new RS cooler contracts. Totally awesome and should finally get RB to humble themselves. Ive seen all kinds of neilsens and other numbers but i tend to beleive my customers scan base numbers they supply me. RS is #1 here in my area. RB is a close #2 with monster a 3rd place.

I have not seen the RS contracts...from what I heard they had them for a while, but Coke will finaly be able to execute them. Obviously numbers change with regions...but with the exception of a handfull of stores (usually smaller ones by the high schools) my 7-11's, Albertsons, Safeways, etc., Red Bull is still almost double what RS is...with Monster second, Red Bull original 4 pks. third, Monster lo-carb fourth, RB SF next and so on. What do you got on your contracts out there?

Hm...

I can't stand the taste of either RS or RB.

On the subject of Red Bull and Rockstar, see signature.

Yeah.

Full Throttle is the first one I've had that tasted decent.

Yes, Full Throttle is very good! I find that its taste begins to border on Amp.

Anyway, Sobe Adrenaline Rush and Sobe No Fear beat them all...

It's just a matter of time before people realize it.

I won't drink Sob here in town.

(I'm boycotting Wis-Pak after they laid off workers here.)

but with their contracts, how would that humble Red Bull. Becuase of all their skus, most stores have a full shelf or two of Red Bull out here. That doesnt stop our shelf programs.

What do the Rockstar contracts entail?

ours is a local program. Full Throttle is not really an energy drink. look at the contents, nothing but hfcs and flavorings. sunny d has more energy, lol. rs will be much more agressive in CA, gaining more shelf space with their programs through CCE. Start checking the codes on RB sugar free, i've seen outdated in this market.this means that the reps are just loading up the retailer regardless of the retail sales volume. RS is the leader in $ per ft.