So what exactly is Vault? Is it a soda/energy drink or just a soda with a major caffeine kick? Is it meant to compete with Mountain Dew or something like MDX perhaps? I've seen some press releases, websites, etc...still can't nail down how Coke is positioning this product.

I know testing started in certain midwestern states last summer...what's the story?

Vault is Coca Cola's new brand of soda pop that is seeking to go head to head against Mountain Dew.

Vault is just a soda pop with slightly more caffeine. MDX is the new energy type drink that Pepsi Cola is trying to be a cross over in the soda pop catagory and energy drink catagory. Pepsi Cola will deny this yet MDX tastes much like Mountain Dew. Some would say the difference is merely in price. It's too early to say how MDX will do.

[ 01-10-2006, 08:07 PM: Message edited by: Mr Zabe ]

it is based on mountain dew so why wouldnt it taste like mountain dew? i'm getting sick of all these vault threads - i want to taste it - and i want it to be released so we can put coke back in their place

I see your point and I agree with you.
IMO...Nothing can beat MD. I had a cold can this afternoon and boy did hit the spot. I'll be a Dew drinker till the day I push up pop tops. LOL

[ 01-11-2006, 10:53 AM: Message edited by: Mr Zabe ]

I agree with both of you...MD is the undisputed heavyweight! I was just trying to understand where Coke is going w/Vault. Personally, I don't think Pepsi has denied anything about MDX or tried to mislead anyone. The tagline is "where energy meets soda." And its branded with Mtn Dew, made from the same base, so I think they've been very up front about the product. Where it's going to fit is the bigger question. Some see it as a CSD...some don't. But like you said, not enough info or history on this product yet to see how it's going to shake out.

Vault tastes much better than Mountain Dew, like Sundrop!! No going back to MD.

Between MD and Vault, MD has the edge. Between Diet MD and Vault Zero, Vault Zero wins hands down.

Not for long...the new, reformulated Diet Mtn Dew will be out very soon...

no mellow yellow is head2head with moutain dew

Mello Yello is on its way out pretty much everywhere but the SW. So yeah VAULT is aimed at Dew and alittle bit at MDX and Jolt ect.