what if vault fails, by lets say. 2009 .... what will coke do. in 2011 release another competetor thats unique and tastes nothing like md or surge or vault. lets call it.. Spurt. itll have an extreme after bite and great aftertaste.. it lasts oh lets say til.. 2014. what will poor coke do. what i think will happen is that by then there will be such a big fanbase behind surge that coke figures,, well if theres that many people that miss surge.. if we bring it back. it might do better. or coke just releases another citrus drink and by then savesurge has been banned from the internet??
i do not like either tho.. i'd rather vault stay out. all the way through.. but u know,.. what if?

***dons asbestos flame proof suit***

the question should not have started "what if" it should have been "when"

HMMMMM, What will Coke do? They will probably lay down in the fetal position and cry like a baby and complain that it is not fair that Mtn Dew has such loyal consumers and then they will wither away to nothing and we will all be forced to drink Pepsi brands the rest of our lives OR Coke will continue to innovate and try new things to gain some respectable form of market share in the citrus category by plugging away and using its millions it has for R & D to continue its quest for global CSD domination.
I pick the latter! Because thats what international business leaders do to spur new growth and create shareholder value.