What are the typical margins in the separate beverage categories for distribution and production???

We are in a position where we have made HUGE broad expansion in our marketplace very quickly and desperately need to add additional products. We're accessing different products and are haggling a lot over pricing... just trying to get a baseline to see if my experience and expectations are in line with industry standards.

Any info would be great!

Thanks!

Wholesale Grocery or Convenience Distributors 10%
DSD Soft Drink Distributors 30-40%

Production margins vary at 10-20% of cost.