Originally posted by Christian Prickett:
rajagursahani,

I get your point about putting adult drinks next to kids drinks so that Mom's may see it getting their kids drinks. The jeans in the bathing suit is a good example of what your looking at. If it's an adult beverage, why isn't it in the adult beverage section?

Besides when you sell the beverage to a grocer, they select product placement. How would you feel if I told you that you had to put my product where I wanted it instead of where you want it? Wouldn't it be the start of venders placing their product in the front windows if given the choice of product placement? As a beverage manufacture you only can say how the drink tastes, looks, and is sold to the venders. Venders can decide store product placement.

Hope this helps,

Christian

I agree W/Christianprickett, retailers do not always place you're item in the category/section you want.

I worked for Lipton/Unilever writing schematics and the retailers often had different ideas of product placement.