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Recent Posts

Review: Everhop Sparkling Hop Water

Everhop Sparkling Hop Water is a new entrant into the growing category of hop-infused sparkling waters. Each flavor pairs a specific hop variety with a splash of fruit juice, with. no added sugar and just calories per 12 ounce can.

NielsenIQ: BevAlc Sales Growth Decelerates, Volumes Decline

Total BevAlc sales growth decelerated in the two-week period ending April 6, reflecting stronger volume declines and slightly rising average pricing growth, according to Goldman Sachs Equity Research’s latest analysis of NielsenIQ data.

Casa Azul Wins Trademark Case Against Clase Azul

A judge has ruled in favor of Casa Azul, the tequila company founded by beverage innovator Lance Collins, in a trademark trial against long standing tequila brand Clase Azul.

Once Upon A Coconut Makes Growth Leap, Adds Investors

Once Upon A Coconut has expanded its footprint by devoting resources to ramping up retail distribution and strategizing new ways to reach a broader audience on the back of support from new big name investors.

MyMuse Looks to ‘Inspire Creativity’ with Rebrand on Sodas, Hydration

The beverage brand, founded in 2020 by entrepreneur Lance Collins and spearheaded by a partnership with TikTok breakout star and singer Dixie D’Amelio and her family, is rolling out revamped versions of its functional sodas into retail stores nationwide this month, with its updated hydration drinks slated for release this summer.