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  1. #1
    Join Date
    May 2006
    Location
    Utah
    Posts
    85

    Post

    I was driving along I-15 in Utah and happened to notice about every 4 miles or so a billboard for Cherry Coke with the slogan if I remember right, "Add some cherry to your life...". I have never seen all this advertising for Cherry Coke. Is there a new formula for Cherry Coke, or just trying to boost sales? I counted about 8 billboards going south on the interstate.
    Gummi Cola...the best candy ever. Soda and candy in one hit.

  2. #2
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Post

    They are trying to promote Coca-Cola cherry zero and the fact that it has the same formula as cherry Coke but with no calories.

    It all comes down to Coke pushing Coca-Cola zero's sales and popularity. If there was no "zero" version of this flavor, Coca-Cola would not be advertising cherry Coke this much.

    [ 02-12-2007, 03:24 AM: Message edited by: XLS_04 ]

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    Ok, I can see that "us" soda pop freaks are making that connection between Coke Cherry and Coke Cherry Zero. But is the general public?
    I mean advertizing Coke Cherry and not including any mention of Coke Cherry Zero in that advertizing appears to be a stretch.

    IMO...a good add campaign is much like smash mouth football. Blunt and to the point.

    [ 02-12-2007, 05:13 AM: Message edited by: Mr Zabe ]
    Don't worry, be happy. Meher Baba

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