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Thread: Sprite Zero

  1. #1
    Join Date
    Oct 2003
    Location
    Richmond VA
    Posts
    270

    Post

    Is Diet Sprite going to get a new sweetener mix when the name changes to Sprite Zero? Also, does anyone know when this is supposed to take place?

  2. #2
    Join Date
    Jun 2001
    Location
    Grand Prairie, TX
    Posts
    684

    Post

    I can't imagine Sprite Zero going to Splenda. Coke's tendency is to cheapen their products, not upgrade them.

  3. #3
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Post

    they'll probably use one of the lesser known brands likes Ace-K or Neotame or some crap...they will probably not even mention what its sweetened with on the main logo (example 100% NutraSweet)....so you will probably have to find it listed in the ingredients section instead.

    [ 01-12-2004, 01:04 PM: Message edited by: XLS_04 ]

  4. #4
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

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    Coke's been adding Ace-K as a secondary sweetener to its' diet sodas for a year or two now. Diet Vanilla, Diet Cherry, Diet w/ Lemon, Diet w/ Lime, Valencia Orange Light, and Light Lemonade all have Ace-K in them along with aspartame. Diet Coke and CF Diet Coke don't have Ace-K. I don't think Fresca has it, either.

    The original news article stated that they might add a secondary sweetener. So I'd assume it would be Ace-K.

  5. #5
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    Diet Sprite turns 30 this year. I didn't know that.

  6. #6
    ben Guest

    Post

    why are they changing the name if diet sprite annyway

  7. #7
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Post

    More on the name change:
    According to Dow Jones Newswires, Diet Sprite will be christened with a new name in a couple of weeks: Diet Sprite Zero. Why, you ask? Here's the apparent logic behind the marketing concept: Zero implies an absence of quantity. What do people who are watching their weight look for? Yep, that's right -- an absence of any and all unnecessary calories. That's what you get with a diet drink, and that's what you get with Diet Sprite.

    ...reenergizing a brand via new packaging and a new title can oftentimes be more effective, both in terms of cost and creativity.

    ...Diet Sprite Zero has a nifty ring to it; the "Zero" at the end confers an almost quasi-sci-fi connotation to it, if you get what I mean. Maybe it will provide a hip hook that dieting teenagers can latch onto. After all, Coke wants its consumers to be as young as possible so brand loyalty can settle in nicely.
    Full story

    I've already seen a billboard for this. The bottle packaging is weird because they run the logo sideways parallel with the bottle's orientation.

  8. #8
    Join Date
    Jun 2004
    Location
    Ohio
    Posts
    132

    Post

    I think Diet Sprite already has Ace-K.

  9. #9
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

    Post

    Yes, Ace-K was added to Diet Sprite (as well as other diet Coke products, but not Diet Coke itself) at least two years ago, I think. However they have not changed the formula this time around - it's just a change in the name and packaging, and apparently it's actually going to have an ad campaign.

  10. #10
    Join Date
    Sep 2004
    Location
    Lehigh Valley, PA
    Posts
    4

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    Do you think the Ace-K could be why my 18yr old stepdaughter likes DC w/lemon, w/lime, cherry? I noticed the flavor was not characteristic of plain ol' Diet Coke (in my opinion) and I don't care for more than a 1/2 glass.
    I need to leave my past in the behind. I need to leave my behind in the past. -B52\'s

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