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  1. #1
    Join Date
    Feb 1999
    Location
    Greater Los Angeles
    Posts
    119

    Post

    I found this article and thought I would share....

    Later

    *************************************************

    Just what the doctor ordered
    Abilene bottler rejects syrup for Dublin's cane sugar recipe

    By Sidney Levesque / Reporter-News Staff Writer
    January 17, 2004

    The luck of the Irish may have run out in Dublin: An Abilene bottler has co-opted the sugary secret of the town’s special Dr Pepper recipe.

    Ab-Tex Beverage Corp. recently ended Dublin’s virtual monopoly on Dr Pepper made with Imperial Sugar — as opposed to corn syrup. While the news may fall flat in the Erath County burg famous for its sugar-sweet soda, it has local lovers of Dr Pepper all abuzz — as if they have drunk the caffeinated nectar at, naturally, 10, 2 and 4.

    "I’m very excited," said Billy Bob White of Abilene, who loves Dublin Dr Pepper so much his groom’s cake last year was in the shape of a bottle and flavored with the soft drink.

    Ab-Tex is one of only four Dr Pepper bottlers in the world using the original recipe, according to the Dr Pepper/Seven-Up corporate office. The Dublin Dr Pepper Bottling Co. has used the original recipe — which contains pure cane sugar — since 1891.

    Most Dr Pepper bottlers switched to corn syrup sweetener after Cuban products, including sugar, were embargoed 40 years ago. Sugar became too expensive for soft drink companies, and the process to dissolve it was time-consuming compared to pouring in liquefied corn syrup.

    Dublin’s Dr Pepper plant serves only a 40-mile radius, so for years people have sold "black-market" soda in outlying areas for several times the original price.

    Ab-Tex officials decided if the drink is so popular, perhaps they should bottle some as a special promotion, said Wayne Parks, the company’s vice president and general manager.

    A test run last month of 300 cases, or 7,200 bottles, of the Imperial Sugar Dr Pepper lasted two days. Since then, Ab-Tex has slowly increased production. This week, the bottler made 6,000 cases.

    If demand remains high, Ab-Tex will continue to make it, said Randall Mostert, the company’s operations manager.

    For now, the drink is sold in six-packs of 12-ounce plastic bottles for about $3, a dollar more than regular Dr Pepper.

    Dr Peppers made with real sugar have 3.7 percent less sugar than those made with corn syrup, Mostert said. Pure cane sugar naturally tastes sweeter, he said.

    The wrapper on the nostalgic bottle bears the Imperial Sugar logo and a picture of a 10-2-4 Dr Pepper ad from the 1940s and 1950s.

    "It’s the good old Dr Pepper logo," said Tommy Cargile, store manager of Anson’s Lawrence Brothers IGA. "It’s a neat package, and it reminds me of when I was a kid."

    Dublin Dr Pepper officials do not yet know how Ab-Tex’s entry into the sugar soda market will affect their sales. Interest in Dublin’s product will probably remain high because of the museum, bottling plant tour and the old-fashioned, glass-bottled Dr Pepper it sells, said Jeff Pendleton, the bottler’s creative director.

    "People make the pilgrimage here," he said of the 3,000-person town about 90 miles southeast of Abilene. "It’s like Mecca."

    What does he think of Ab-Tex using the same recipe as Dublin? "Imitation is the sincerest form of flattery," he said.


    Contact staff writer Sidney Levesque at levesques@reporternews.com or 325-676-6721

  2. #2
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    thats pretty bad ass

    what are the other two bottlers
    woot woot

  3. #3
    Join Date
    Jun 2001
    Location
    Grand Prairie, TX
    Posts
    684

    Post

    YES! Another bottler has realised that people want (and will pay for) quality instead of crap. And I don't think it will hurt Dublin's sales at all. I'm sure the amount imported from Dublin is a drop in the bucket to Dublin DP. It might have been enough that the Abiline DP bottler took notice of the importing and realised that a lot of old timers wanted the old fashioned recipe back.

    I hope to God that this starts a trend in the bottling business.

  4. #4
    Join Date
    Dec 2003
    Location
    Detroit, Michigan
    Posts
    120

    Post

    if we get lucky, this is the beginning of a trend for some bottlers to start producing superior sugar sweetened sodas. I for one will make a special effort to buy any soda with surgar insead of hfcs.
    If it\'s in glass, it probably kicks a@*

  5. #5
    Join Date
    Oct 2002
    Location
    Cleveland, OH
    Posts
    1,160

    Post

    I think it is a lesson for all. Pure sugar and a glass bottle are two good ways to start off making a quality soda. [img]smile.gif[/img]

  6. #6
    Join Date
    Nov 2003
    Location
    West Jefferson, NC
    Posts
    473

    Post

    what are the other two bottlers
    the other two are the dr pepper bottlers in temple and waco
    90 years of Cheer...1917-2007

  7. #7
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    so temple, dublin, waco and abilene? how about holland, michigan? sigh...
    woot woot

  8. #8
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Post

    Plastic
    Whatcha gonna do mama now that the roast beef is gone?

  9. #9

    Post

    What I like about this is that AbTex (I believe they're also a Pepsi bottler) is listening to its customers.

    They're fighting Dublin the *right* way, by offering the same product, whereas Turner's solution is to threaten stores. Why threaten when you can come up with the same product?

    I'd love to see a few other bottlers try this, then we'll see some real competition.

    Ozarks Coke? Admiral? Oh yeah. I'd love that.

    And acutally, West Jefferson DP has a higher concentration of real sugar than most DP I've ever had.

  10. #10

    Post

    Originally posted by RunWithDaLilGuy:
    so temple, dublin, waco and abilene? how about holland, michigan? sigh...
    Temple is affiliated with Dublin, they handle all the canning of DP for Dublin.

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