Bevboard


Page 1 of 3 123 LastLast
Results 1 to 10 of 22
  1. #1
    Join Date
    Apr 2005
    Location
    Kentucky
    Posts
    693

    Post

    This is mainly about Kentucky and Tennessee because these are the two states I am most familiar with but it is open to anywhere else. I don't understand why Tennessee always gets new things before Kentucky and sometimes they get stuff that Kentucky never gets. Like Mello Yello Cherry and Melon were in Tennessee 6 months to a year before they ever showed up in Kentucky and I got Mello Yello Afterglow in Tennessee once and it never came to Kentucky. Now I am hearing about Fanta Citrus and other things being in Tennessee while Kentucky has none of this stuff. Why do they only sell things in certain states. If they want to make a big profit wouldn't they want to sell their products in as many places as they could? Also, Kentucky and Tennessee are border states and its odd how they have so many more pops than Kentucky. I don't think it's fair. I shouldnt have to go all the way to Tennessee to get pops. They should be sold here. I just don't understand!!

  2. #2
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    My armchair guess is that it's a matter of organizing the bottlers in the regional area's.
    Organizing the stock of syrup,bottles,labels so that a smooth and productive transition takes place. Scheduling production runs of a new product
    requires much planing.

    My guess is that the bottlers in one state require more time to prepare an updated or new brand production schedule.

    Please let me know if I'm way off base.

    I can strongly guess that bottlers do not try and delay the launching of a potentially hot seller.

    [ 10-19-2005, 07:29 PM: Message edited by: Mr Zabe ]

  3. #3
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    it's mainly marketing, market segmentation and cooperation from bottlers that may or may not be very good at executing on new products. some companies are and some aren't
    woot woot

  4. #4
    Join Date
    Nov 2000
    Posts
    312

    Post

    As it relates to Coca-Cola products, uppereast Tennessee and middle Tennessee are a part of the CCBCC operation out of Charlotte. A very inovative company that, it seems, KO uses to launch new products. Kentucky is mostly CCE territory.

  5. #5
    Join Date
    Dec 2004
    Location
    Penn State Country
    Posts
    185

    Post

    It all depends on what bottling teritory you live in. Coke usually lets it's bottlers choose if they want to sell a brand or not.
    Example:
    Coke Consolidated sells tons of Mello Yello
    But CCE New York sells none at all

    I know how you feal iluvsurge. If I were in charge of Coke I would sell all brands nationwide, and not just in certain regions.

    [ 10-20-2005, 05:12 AM: Message edited by: Mello Yello Luver ]
    Mello Yello Fans, visit my Forum: <a href=\"http://p2.forumforfree.com/melloyellofansi.html\" target=\"_blank\">http://p2.forumforfree.com/melloyellofansi.html</a>

  6. #6
    Join Date
    Dec 2004
    Location
    Penn State Country
    Posts
    185

    Post

    iluvsurge220, to give you a picture on how much the country is sliced up by differnt bottlers:

    Tennessee
    Eastern - CCE South States
    Central - Coke Consolidated
    Western - CCE Gulf States

    Kentucky
    Eastern - CCE Tri States
    Western - Elizabethtown Coca Cola
    Mello Yello Fans, visit my Forum: <a href=\"http://p2.forumforfree.com/melloyellofansi.html\" target=\"_blank\">http://p2.forumforfree.com/melloyellofansi.html</a>

  7. #7
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    Actually, the divisional structure at CCE no longer exists. The company is now divided up into six business units in the US:

    Northeast
    Great Lakes
    Southeast
    Southwest
    Midwest
    West

    Each BU has a number of MUs (Market Units) and each MU has a number of Sales Centers in it.

    With this different segmentation of the market, I suspect that we will see some shifts in product availability, test marketing, and so on.

    Also, in Kentucky you've also got Coke Clark in Bowling Green, and tiny indies Louisa KY and Middlesboro KY. Elizabethtown is part of Coke Ennis from Tullahoma TN.

    In Tennessee, you've also got indies Union City and Pulaski, not to mention Ennis in Tullahoma and a small portion east of Union City's territory.. and Coke Weaver of Corinth MS also does a small portion of TN.

  8. #8
    Join Date
    Dec 2004
    Location
    Penn State Country
    Posts
    185

    Post

    thnx for giving me an update fusion.
    Mello Yello Fans, visit my Forum: <a href=\"http://p2.forumforfree.com/melloyellofansi.html\" target=\"_blank\">http://p2.forumforfree.com/melloyellofansi.html</a>

  9. #9
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    No problem. CCE always seems to be slow to update their site. No mention at all of this new structure, or the acquisition of Central Coke (the bottler for your area!)

  10. #10
    Join Date
    Dec 2004
    Location
    Penn State Country
    Posts
    185

    Post

    fusion, I have another question for you.
    CCE Southern States (AL/TN/FL) has always sold tons of Mello Yello(and Diet). Is CCE Southern States now Southeast CCE?

    And what does that mean for Mello Yello in those areas?

    [ 10-22-2005, 06:51 AM: Message edited by: Mello Yello Luver ]
    Mello Yello Fans, visit my Forum: <a href=\"http://p2.forumforfree.com/melloyellofansi.html\" target=\"_blank\">http://p2.forumforfree.com/melloyellofansi.html</a>

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •