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  1. #1
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    hi guys. i was just wondering how coke zero is doing in the US this year. are there any market share numbers out there? is there any chance it may crack the Top Ten soft drinks this year?

    i know it's doing really well overseas.

    and, i've seen more and more people drinking it here in NYC. and i know some of you said you've seen it in some soda fountains. so i just wondered how it was doing.
    banned

  2. #2
    Join Date
    May 2006
    Location
    Pennsylvania
    Posts
    71

    Post

    I don't have any numbers for you, but it seems to me like sales are increasing some, particularly 20 oz. bottles. Like I say, I don't have anything to back that up, I'm just going by what I see on my truck every day.

  3. #3
    Join Date
    Dec 1999
    Location
    Steuben County New York State
    Posts
    1,815

    Post

    All I know is that Coke Zero is very heavy in the south. Every store I visited had multiple facings and most vending machines had it. C2 12 packs are also in most supermarkets in the south.
    Whatcha gonna do mama now that the roast beef is gone?

  4. #4
    Join Date
    Nov 2005
    Location
    Janesville, WI
    Posts
    770

    Post

    Originally posted by drpep:
    All I know is that Coke Zero is very heavy in the south. Every store I visited had multiple facings and most vending machines had it.
    same with southern wisconsin. most machines have coke zero, and the stores have lots too. i personally know 4, maby 5 people who drink it, and one who it has become their main soda.

  5. #5
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    it DOES seem like i see more of it stocked in supermarkets lately.

    i haven't seen it in any vending machines in NYC yet, but i hardly use those.

    i'd really like to see it in the Top Ten soon. which means it would have to have about 1.2-1.4% market share.
    banned

  6. #6
    Join Date
    Nov 2000
    Posts
    312

    Post

    In my area (CCBCC) it is showing up in almost all vending machines. It is sold in 16.9 six packs, which only the majors are. In cans it gets at least as much space a diet Coke, and is always spaced between that product and The Real Thing. It has new ads out.

    Its a success.

  7. #7
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    it definitely seems easier to find than it used to. so, that's good.

    i was thinking that a good way to get people to try it would be to offer a flavor extension. for example, if instead of releasing vanilla diet coke again, maybe release vanilla coke zero instead. this would attract all of those people who liked vanilla diet coke... at least for a taste.
    banned

  8. #8
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    IMO as I have said in a few previous posts;Coca Cola needs to launch a new dynamic (marketing) mother load of mother loads media campaign. Heavy in store tastings,couping and super "clear" adds stating brand differentiation.
    Don't worry, be happy. Meher Baba

  9. #9
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Post

    I just checked out my Period 8 AC Nielsen report (which would only apply to convenience & gas accounts). It shows Coke Zero at 0.5 share points - up 215% for the full year, BUT down 21.5% over the last month. Its probably doing better in grocery, but not sure what those numbers look like. We'll see how it looks by the end of the year.

    [ 09-19-2006, 05:09 PM: Message edited by: CStoreCatMan ]

  10. #10
    Join Date
    Apr 2006
    Location
    NY
    Posts
    419

    Post

    The grocery store I just got hired has some more Coke Zero on display.

    No where nearly as much as Diet Coke, but quite a bit.

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