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  1. #1
    Join Date
    Apr 2004
    Location
    Toronto, Canada
    Posts
    81

    Post

    with pepsi purchasing izze
    does that mean that pepsi is planning on just not releasing the dole sparklers in the US altogether? or will they sell both items?
    it'll be interesting because i actually don't mind the dole sparklers. even though they do have a bit of gritty taste to them, they are fairly low calorie, whereas the izze is not.

  2. #2
    Join Date
    Jul 2005
    Posts
    148

    Post

    I've seen the Dole Sparklers just starting to get out up my way. This Izze move is just as confusing as the Ocean Spray. If they paid $75 million as I read they way over payed. Looks like another Sobe move to me, BAD.

  3. #3
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Post

    Depends on what the strategy is behind IZZE. The buzz in the news is that maybe Pepsi plans on using it for the education segment where Dole Sparklers cannot be sold as it doesn't meet the % of juice requirement. Sparklers are still a go.

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