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  1. #1
    Join Date
    Nov 2005
    Location
    The Square State
    Posts
    184

    Post

    All we have here in cheyenne, is regular dew and diet dew. Code Red and Livewire left soon after Code Red got the new dew logo. And www.codered.com and www.live-wire.com are not a part of mountaindew.com. or Mountian Dew. Are these on their final leg, or are they just a product of the Pepsi company in general?
    Life is MUCH sweeter on the DEW side!

  2. #2
    Join Date
    Mar 2005
    Location
    Philly, PA
    Posts
    250

    Post

    I dunno, Code Red and Livewire has yet to be seen in thier new label here in philly.
    oh yea last fall code red has the new label cuase of a contest, but ever since has been the old label.
    maybe MD realzies the 2 soda dont need their own websites?

  3. #3
    Join Date
    May 2005
    Location
    Minnesota
    Posts
    483

    Post

    i dont think they are on their last leg, they still both do pretty well - i'm thinking pepsi may not want to throw as much money into them anymore and focus more on regular dew & diet dew - which could have something to do with vault coming out??
    Vault Sucks, Do The Dew

  4. #4
    Join Date
    Apr 2005
    Location
    Kentucky
    Posts
    693

    Post

    I think Livewire would look pretty cool with the new MD logo. The livewire logo itself is awesome but just doesn't go well with the older MD logo. As for Code Red, I really don't care about it.

  5. #5
    Join Date
    May 2005
    Location
    Minnesota
    Posts
    483

    Post

    i'm not sure why they havent updated the logos - the only reason i can think of is that the bottlers have ALOT of packaging left over??? but man its been a long time since the new logo came out
    Vault Sucks, Do The Dew

  6. #6
    Join Date
    Apr 2005
    Location
    Kentucky
    Posts
    693

    Post

    Yeah I buy tons of livewire. It has been forever since the new logo came out. Hasn't it been close to a year? It seems like I saw it around March Madness of 2005, maybe not. If it is because the bottlers have tons of packaging left over, then Livewire and CR must not be selling too well. Who knows??

  7. #7
    Join Date
    Jul 2005
    Location
    Midwest
    Posts
    172

    Post

    It came out here in April or May of 05 some of our packaging is the old logo with the new logo on the cans. I think its just a matter of runing through all the old fridgemates. Same goes with Sierra Mist, we have been getting new Point of Sale signing with the new logo but still have the old on the boxes and most times the cans.

  8. #8
    Join Date
    Apr 2000
    Location
    Twin Cities/Kalamazoo MN/MI
    Posts
    706

    Post

    From what I gather Code Red does well in some areas while being a real dog in others. I would agree that Pepsi is not gonna let it go for awhile but I do think that its going to slip further and further with a slow fade-out like SURGE or Vanilla Coke. Actually VC seems like it would be a good case study for Code Red both are from a similar launch date and both were very front-loaded. Still at its axing VC was doing quite a bit better than Code Red. Still Coke needed to clear out VC for BCVC while Code Red has no such restriction. Despite the fact that Code Red seems to be on its way out there is no doubt in my mind that it was a successfull extension for Pepsi which can't be said for all of them. Clearing out Code Red will also allow for a new extension- one that is more focused on current trends.
    <b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>

  9. #9
    Join Date
    May 2005
    Posts
    29

    Post

    As long as they don't take away Diet Code Red I'll be a happy camper, take it away and I'll be furious.

  10. #10
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    I couldn't imagine getting furious because a soda was discontinued.

    Disappointed, yes. Furious? No.

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