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  1. #1
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    I wrote this yesterday about the original Mountain Dew marketing campaign.
    The campaign matched the youthful exuberance of being a young adult with the "pep" of energy from it's higher caffeine content. This appealed to a younger generation of soda pop consumers that has transcended across several generations of soda pop drinkers.
    Bevnet posted Pepsi's current news release from 10/18/06. I did not see this press release prior to making the above post.LOL Looks like I was not too far off in my description regarding Pepsi/MD marketing strategies. [img]smile.gif[/img]

    Pepsi Brand Overhaul News Release

    [ 10-20-2006, 09:51 AM: Message edited by: Mr Zabe ]
    Don't worry, be happy. Meher Baba

  2. #2
    Join Date
    Jul 2004
    Location
    Jupiter, Florida, United States
    Posts
    1,575

    Post

    You are a Soda SoothSayer!
    Whether you think can or think you can\'t, you\'re probably right!

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    No just a typical soda pop freak, one can short of a fridge pack.
    Don't worry, be happy. Meher Baba

  4. #4
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Post

    11 out of 12 isn't too shabby! [img]smile.gif[/img]

  5. #5
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    And this press release confirms even more the release of the Caramel Creem flavor of Pepsi Jazz...

    IMO the ads of "It's the cola" campaign were good, specially I liked the "Spartacus" ad... even I had the chance to see that commercial in the screens of the Fashion Mall in Vegas with an amazing sound, also I liked the one of the "zumo roasted chicken"... but now that I read that Pepsi will release an ad of girls chasing the Pepsi globe like if it was a Beatle... not good.

    [ 10-20-2006, 03:18 PM: Message edited by: Ramón Cokeaholic ]

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