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Thread: Coke Zero

  1. #1
    Join Date
    Dec 1999
    Location
    Steuben County New York State
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    1,815

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    I hear Coke will be coming out with Coke Zero, sweetened with Sucralose.
    Whatcha gonna do mama now that the roast beef is gone?

  2. #2
    Join Date
    Nov 2000
    Posts
    312

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    The questions that I have are:

    - is this a cafiene free product? (I hope not)

    - is this going to be a "premium" priced product, or just mixed in the standard Coke mix?

  3. #3
    Join Date
    Jan 2005
    Location
    Nantucket Ma.
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    11

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    Sprite Zero is bad enough, we dont need no Coke Zero

  4. #4
    Join Date
    Jan 2004
    Location
    Cranston,RI
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    578

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    this is the test market name, not sure what name will be chosen yet.

    they will also promote heavily the fact that it's "Splenda" brand sweetner on this product as well when it rolls out because of popular demand for the splenda taste and trademark.

  5. #5
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

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    They better not pull the "premium pricing" crap this time.

  6. #6
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
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    754

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    Here are pictures of the bottle they used for the test marketing:
    http://www.thomasmodels.com/cz1.jpg
    http://www.thomasmodels.com/cz2.jpg

    Hmmm...looking at the ingredient list, it appears that it will contain aspartame, judging by the presence of the infamous "PHENYLKETONURICS: CONTAINS PHENYLALANINE" warning. Also, it looks like this will contain caffeine - although the ingredient list is blurry, I looked at it closely and I'm pretty sure that's the last ingredient listed.

  7. #7
    Join Date
    Nov 2000
    Posts
    312

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    Hey, you know, could this be a really bigger step in the KO world?

    Coke loves worldwide brandnames. That is why Fanta was resurected in the USA. That is why its so nuts on launching Dasani in Europe.

    Well, Diet Coke cannot be Diet Coke in many markets, because "diet" implies a health claim in some countries, including the UK, and it thus becomes "Coke Light".

    But "Zero" is meaningless. Legal everywhere. Note that on the test package its "Coca-Cola Zero" not "Diet Coke Zero".

    A triple play for KO.

    - A worldwide brandname.
    - Eliminates the word "diet". Everybody else's product is "diet" but our is superior its Coke - Sprite - etc "zero".
    - Zero is copyrighted. Let Pepsi come up with something similar, if they can.

  8. #8
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

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    I could definetely see Coke applying the "Zero" name to their entire line of diet sodas. Of course, Diet Coke would be kept around with its original name to distinguish it from Coke Zero and to keep the soda's hardcore fans from having an uproar. (This is assuming CZ is a success, of course.)

    Oh and Pepsi already has its "Zero" equivalent - Diet Sierra Mist is now called Sierra Mist Free.

    [ 01-24-2005, 12:25 AM: Message edited by: Mountain Dew Or Crab Juice? ]

  9. #9
    Join Date
    Jul 2002
    Location
    Delaware
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    4,790

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    But "Free" is realy nothing new. As it was said before, Caffeine Free Pepsi was called Pepsi Free when it first came out. They're not really breaking new ground in the US, like Coke did with Diet Sprite Zero (which I wouldn't be surprised if it is eventually just called Sprite Zero).

    Coke is too worried that they will alienate the hardcore drinkers of Diet Coke and CF Diet Coke to mess with their formulas, though the addition of ace-k and/or sucralose would certainly improve the taste some.

    But "innovating" with a new name like Zero.. well, only time will tell. That is, if it even makes it to market. How many Coke line extensions can there be? Cherry, Vanilla, Caffeine Free, Lime....Zero?

  10. #10
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Post

    thats the great thing about it, there are NO restrictions, Fanta has like 100 flavors, why can't Coke?

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