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Thread: Jolt

  1. #1
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    I havent seen it yet in the market place, and dont know if it will help bring the brand back...but I like the way the new Jolt looks.

  2. #2
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Post

    Yeah, me to. I always liked the taste of Jolt and being a diet drinker would like to taste the lo-cal version.
    banned

  3. #3
    Join Date
    Oct 2004
    Location
    Troutdale,OR
    Posts
    181

    Post

    Jolt is awesome. I think the Rockstar Cola has a similar taste to it.

  4. #4
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Post

    Does anyone know the pricing structure?
    banned

  5. #5
    Join Date
    Jun 2001
    Location
    Grand Prairie, TX
    Posts
    684

    Post

    I'm worrying about Jolt floundering in the marketplace and losing what's left of their shelfspace. They're trying to look like energy drinks, and it might boost sales for the moment, but it might work against them in the long run.

    I'm tired of going into work with a Jolt Cola, and having people ask me what it is. Teenagers of today don't have a clue what the brand is. They need to figure out a good marketing scheme, to get it noticed again.

    I'm glad that Electric Blue and Cherry Bomb are sticking around. Those are my favorites out of their line. I can't say that i'll miss their citrus drink or their orange soda. I'm suprised that Red Eye made the jump to the new format, though. It didn't really stand out all that much.

  6. #6
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    jolt's never had a strong, lasting campaign behind it. if you can't stick with marketing a product, no wonder no one knows what it is.

    jolt's always had much more promise than delivery.
    woot woot

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