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  1. #1
    Join Date
    Apr 2000
    Location
    Twin Cities/Kalamazoo MN/MI
    Posts
    706

    Post

    Very interesting article by BrankWeek came out about 2 days ago detailing a major shift in Dew strategy. No more Do the Dew or extreme sports marketing. Risky move but I suppose it makes sence at this point.

    Check it out:
    http://www.brandweek.com/bw/magazine..._id=1003286441
    <b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>

  2. #2
    Join Date
    Apr 2006
    Location
    NY
    Posts
    419

    Post

    My mom sneaks a few mountain dew's here and there... so yeah people in thier 50's do extreme things too. [img]tongue.gif[/img]

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    LOL
    Your Mom is the bomb. [img]smile.gif[/img] [img]smile.gif[/img] [img]smile.gif[/img] [img]smile.gif[/img]
    As long as MD looks and tastes like good old Mountain Dew...then I'm a happy camper. This new marketing/branding sounds like a winner. [img]smile.gif[/img]
    Don't worry, be happy. Meher Baba

  4. #4

    Post

    I hope they bring back the hillbillies, but I doubt that'll happen!

  5. #5
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    It sounds like when Sprite got rid of the pimps...

    Like the article said, it's a risky move... after 13 years of positioning Mountain Dew as a soda for extreme, active and fearless people, now they take it to another level... How will people react about the new Pepsi and Mt. Dew marketing moves?

  6. #6
    Join Date
    Dec 2004
    Location
    Central Florida
    Posts
    245

    Post

    Bring back the Hillbilly!

  7. #7
    Join Date
    Jul 2006
    Location
    Illinois
    Posts
    190

    Post

    I vote for the Hillbilly, YAHOO for Mountain DEW.

  8. #8
    Join Date
    Jul 2006
    Location
    Illinois
    Posts
    190

    Post

    Or was it Wahoo!

  9. #9
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Post

    Mountain Dew has been my grandfather's favorite drink for as long as I can remember. I think he's about 80 now and still loves it!

  10. #10
    Join Date
    May 2005
    Location
    Minneapolis, MN.
    Posts
    256

    Post

    What if they did bring back the Hillbilly Logo? I mean Mt. Dew is popular with the Nascar fans and small towners. Which could be considered the Hill Billys of today.

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