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  1. #1
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    Flat Soda Sales?

    Do you all think this article is accurate of just a planted media piece to boost other beverage catagories?

  2. #2
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    i thought i read a few weeks ago that coke's volume was up last year.
    banned

  3. #3
    Join Date
    Mar 2001
    Location
    Ok
    Posts
    1,032

    Post

    regular hfcs sodas have been flat or declining for years in the US, the only growth in the US in the CSD category has came from diets and new products. The industry as a whole has been moving towards alternative drinks such as water, teas, non carbs like Sobe and Fuze.
    So to answer your question Mr Zabe, I believe that the article has alot of truth to it although I did not read it all.
    If what you did yesterday still looks big, you haven't done much today.

  4. #4

    Post

    BD confirms.

  5. #5
    Join Date
    Jan 2006
    Location
    Southern California
    Posts
    632

    Post

    Saint said it all...

  6. #6
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    Originally posted by Mr Zabe:
    Flat Soda Sales?

    Do you all think this article is accurate of just a planted media piece to boost other beverage catagories?
    a planted media piece? you've been conspiring with ramon for too long.

  7. #7
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    RunWithDaLilGuy,
    How did you know I was an under cover Coca Cola "spin" man? LMAO Was I too obvious in my praising of Coke Zero? < Said with much laughter.>

    [ 03-10-2006, 06:44 PM: Message edited by: Mr Zabe ]

  8. #8
    Join Date
    Apr 2006
    Location
    michigan
    Posts
    17

    Post

    but does it really matter if the same companies that make the soft drinks make the energy , sports drinks, and teas as well.

  9. #9
    Join Date
    Mar 2006
    Location
    Phoenix, Arizona
    Posts
    23

    Post

    Both Coke and Pepsi have energy and sport drinks, yes, but Coca-Cola and Pepsi cola are their flagship brands, the ones who put their name and logo out there. When sales of their namesake products decline, so does the potency of their name. I believe that Coke and Pepsi diluted their own sales by chasing Red Bull, Evian, and other smaller non-soda brands. B'sides, the average consumer doesn't pick up a Powerade thinking it's a Coke product.

    [ 04-10-2006, 02:30 AM: Message edited by: Techne ]
    \'Mr. Pibb is a replica of Dr Pepper, but dude didn\'t even get his degree.\' <br /><br />-Mitch Hedberg \'68 - \'05

  10. #10
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    Originally posted by popologist:
    i thought i read a few weeks ago that coke's volume was up last year.
    I thought BD said it was flat

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