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  1. #1
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
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    1,707

    Post

    Coke vs. Pepsi, Vault vs. Mountain Dew, Diet Pepsi vs. Diet Coke/Coke Zero/DC Splenda, and now... Powerade Option vs... Gatorade Rain?



    What do you think of this new campaign?

    To see also the new commercials, click here...
    Powerade Option vs. Gatorade

    [ 03-17-2006, 01:13 AM: Message edited by: Ramón Coca-Colero ]

  2. #2
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    Haven't tried Option yet, it doesn't seem to sell very well at our store, but man I love Gatorade Rain

  3. #3
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    I always thought Option was like a Propel ripoff, and I never really like Propel...

  4. #4
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
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    Post

    IMO... Powerade Option should better fight with a competitor of the same level: Propel, like you mentioned...

  5. #5
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

    Post

    I also saw a Full Throttle ad that takes a shot at Red Bull. I guess Coke isn't above slamming the competition after all.

  6. #6
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
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    Post

    I saw the commercials, and the "Pegasus" and "Buffed" versions are really funny!

    [ 03-17-2006, 01:14 AM: Message edited by: Ramón Coca-Colero ]

  7. #7
    Join Date
    Mar 2006
    Location
    Las Vegas
    Posts
    71

    Post

    Vault>Mountain Dew

    Diet Pepsi<Coke Zero

    Powerade<Gatorade Rain

    Coke takes it.
    Jordan Egeland, Honeybaked Hams company of GA Retail Sales Supervisor.

  8. #8
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    Originally posted by JordanE:
    Vault>Mountain Dew

    Diet Pepsi<Coke Zero

    Powerade<Gatorade Rain

    Coke takes it.
    I agree with you!

  9. #9
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Post

    I actually think this match-up isn't too bad.

    Although Powerade Option doesn't have 0 calories, it's essentially a diet drink, as opposed to Gatorade Rain, which is more in the league with Vitamin Water, although it is still a sports drink.

    But this isn't bad, because the no-calorie sports drink segment has never done very well. Can anyone think of many competitors past Propel and Powerade Option? Not too many.

    I think Rain is much more palatable than Option, although I still don't think consumers stray too far from normal Gatorade and Powerade anyway.


    DJHS

  10. #10
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    I agree with you.
    Well said. [img]smile.gif[/img]

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