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  1. #1
    Join Date
    Mar 2004
    Location
    Eastern Canada
    Posts
    134

    Post

    New beverage launch failure

    In the past years, we've seen the big beverage multinationals launch new brands, acquire existing beverage companies and introduce variations of their classic sodas.

    What are the best examples of recent product lunch failures? Which one were the most evident from the start and which one should have succeeded, but had market timing? I would like to focus the discussion on the past 5 to 10 years, or else the discussion could go on for ever.

    Anyone... Anyone?

  2. #2
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Post

    95% of all the soda's that were introduced in the 90's no longer exist or are now hard to find.

  3. #3
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    Pepsi Blue. Crystal Pepsi.

    Tab Clear

    Miller (red)
    Killian's Green.

    Coors' Aspen Edge (soon, this stuff sucks here)

    now there's also national rollouts that also turn into just regional players, like say, Miller Lite Ice, which miller brews for only two states, Michigan and Wisconsin.
    woot woot

  4. #4
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    Red Fusion

    Diet Coke with Lime. Even with the reformulations, it still doesn't sell that well. The first formulation was terrible.

    Pepsi Blue

    Citra

  5. #5
    Join Date
    Jul 2003
    Location
    Boston
    Posts
    464

    Post

    Bacardis CICLON

    Captain Morgans Gold

    Jack Daniels HARD COLA

    all the ICE beer

    Schlitz Red/Blue Bull

    "Bud" DRAFT skus i.e. "Busch 'DRAFT'" ...Bud Light DRAFT etc.

  6. #6
    Join Date
    Apr 2004
    Location
    San Francisco
    Posts
    30

    Post

    Two bev failures that come to mind are OK Soda and Josta.
    Time is never wasted when you\'re wasted all the time.

  7. #7
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    schlitz red bull and blue bull are delicious!
    woot woot

  8. #8

    Post

    Originally posted by fusion:
    Red Fusion

    Diet Coke with Lime. Even with the reformulations, it still doesn't sell that well. The first formulation was terrible.

    Pepsi Blue

    Citra
    You mean with Lemon, not Lime (Lime is actually decent)

    Citra is back, known as Fanta Citrus.

  9. #9
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Post

    OK Soda was test market in 1994. It was never national.

    Coke denies Fanta Citrus is the same formula as Citra, But it is not sold here so I can not decide myself.

    Fanta might only be sold in 1-2 flavors in New England by the end of the year because of low sales. There were about 5 flavors here 3 years ago.

    There is talk about Pepsi One being discontinued here as well but nothing is 100% certain yet.

  10. #10
    Join Date
    Feb 2004
    Location
    Chicago
    Posts
    64

    Post

    My guys from PepsiAmericas have told me that Pepsi One is being discontinued and Pepsi Edge will be out to take it's place

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