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  1. #1
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    here's the article link:

    http://news.yahoo.com/s/nm/20051104/bs_nm/food_coke_dc


    text:

    By Anupama Chandrasekaran
    1 hour, 34 minutes ago



    NEW YORK (Reuters) - Coca-Cola Co., the world's largest soft drink maker, said on Friday it would phase out its Vanilla Coke, Vanilla Diet Coke and Diet Coke With Lemon beverages in the United States by end of this year.

    Coca-Cola shares were down 1.1 percent in afternoon trading on the New York Stock Exchange.

    The announcement came a day after Coca-Cola said it would phase out Vanilla Coke and Vanilla Diet Coke in the United Kingdom early next year. The company said sales have declined.

    Coca-Cola added that it plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in the United States in January 2006.

    The company said Vanilla Coke, which was introduced in the United States in 2002 and Diet Vanilla Coke in 2003, could return sometime in the future. Details about whether Diet Coke With Lemon, which made its U.S. entry in 2001, would be brought back were not available.

    "I don't know if we have ever taken out a flavor and brought it back to the market, but the landscape continues to change and we want to be as flexible as possible to adapt to the changing landscape," said Scott Williamson, a s****sperson for Coca-Cola.

    The phase out follows declining sales for the brands in the United States. Vanilla Coke sales slipped to 35 million unit cases in 2004 from 90 million unit cases in 2002, while Vanilla Diet Coke sales dropped to 13 million unit cases last year from 23 million unit cases in 2003, according to Beverage Marketing, a beverage research and consulting firm.

    Sales of Diet Coke with Lemon have fallen to 9.9 million unit cases in 2004 from 24 million unit cases in 2001, data showed.

    Analysts have said that one of the keys to the company's future is to innovate new products that will help Coca-Cola capture more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low-or no-calorie beverages such as water and orange juices with reduced sugar.

    Both Coca-Cola and PepsiCo Inc., the No. 2 soft drink company, are battling for the allegiance of increasingly picky U.S. consumers. The United States is the largest market for the soft-drink companies.

    "It is a rapidly changing beverage landscape and it is important for Coke to move quickly to deliver on what the consumer wants," said Gary Hemphill, managing director of Beverage Marketing. "The competition for shelf space is intense."

    Shares of Dow Component Coca-Cola were down 44 cents at $42.15 on the NYSE.
    woot woot

  2. #2
    Join Date
    Sep 2005
    Location
    Wisconsin
    Posts
    198

    Post

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOO!

    I love Vanilla Coke.

  3. #3
    Join Date
    Jan 2005
    Location
    1 mile east of the Rockies
    Posts
    390

    Post

    Great.

  4. #4
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Post

    This won't make Anita happy.


    SEV

  5. #5
    ramonazo Guest

    Post

    AAAAAAAAAAAAAARRRGH!!! NOOOO!

    Please please stop this freaking Vanilla Coke massacre! NOW!

  6. #6
    ramonazo Guest

    Post


  7. #7
    Join Date
    Mar 2002
    Location
    Indianapolis, IN
    Posts
    571

    Post

    I do not understand why they would'nt just try Black Cherry Coke & Diet. I really don't like the vanilla taste in a soft drink. Most people obiously don't like the vanilla flavor either if they are pulling the Vanilla & Diet Coke lines.

  8. #8
    Join Date
    Apr 2005
    Location
    Wakefield, VA
    Posts
    361

    Post

    This won't make Anita happy.
    I don't post here anymore, but I decided to come over to see everybody's reactions to this.

    I don't really care about the demise of either of the products. I could barely stomach Diet Coke Vanilla on a regular basis, and I grew tired of Vanilla Coke two months after it came out, and I got tired quick of everybody talking about it.

    Coke screwed up when they reforumated Diet Coke With Lemon, that's why it died. The first version was LEMON, the last two versions were lemon that had been sitting on somene's counter for a few days.

    I just hope you can uh taste the cherry and vanilla in the new flavors unlike Cherry Vanilla Dr. Pepper.
    Anita

  9. #9
    Join Date
    May 2005
    Location
    Minnesota
    Posts
    483

    Post

    i would imagine pepsi would be right behind them, although our vanilla's/lemons/cherries do pretty well - around here at least
    Vault Sucks, Do The Dew

  10. #10
    Join Date
    Dec 2004
    Location
    Penn State Country
    Posts
    185

    Post

    It's a shame, I though Vanilla Coke was a very good soda.

    Lets hope Pepsi Vanilla doesn't share the same fate.
    Mello Yello Fans, visit my Forum: <a href=\"http://p2.forumforfree.com/melloyellofansi.html\" target=\"_blank\">http://p2.forumforfree.com/melloyellofansi.html</a>

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