As well all know Pepsi has dumped this classic brand for that soleless crap Mist. The question I ask you fellow bevboarders is how will 7up fair this year? I think that due to the transition from Pepsi to 3rd-tiers that it will be on paper atleast a devistating year in sales for 7up. Not to say that that the bottlers picking it up arnt great. Atleast around here I am quite sure they will do a great job. But it is a fact that 7up is gonna lose ALOT of fountain placement. Infact in my area Coke and Pepsi are the only ones with fountains anywhere. I have never had RC or any other non- Coke/Pepsi brands in fountain. Also 7up may lose some shelf space to Sierra Mist. Although I believe that the new distributors will truly care about the brand in a way that Pepsi could not I do wonder if this brand which has seen numbers dwindling will be able to maintain dignity in its sales from this point on. Another major point is it losing vending space in machines. This is quite obvious at my school where 7up has jsut been romoved. Around here ABC has a few vending machines but I would say they are outgunned 15-1 by Coke and Pepsi. Although I really hope that this transition goes well for 7up I also realize that the truth of it is that this brand has lost alot of shelf, fountain, and vending space and that will strongly impact sales. Also some areas are experiencing a blackout of 7up as it is transitioned between Pepsi and the new bottler. This only further damages 7up and gives Pepsi a chance to convert. I hope that 7up gets a Superbowl ad out to counteract Seirra Mist. I would hate to see a crappy wannabe un-inovative brand like Mist replace or even take a dent out of a proven quality brand like 7up. I also hope Coke moves on the offesive with Sprite to keep Sierra Mist from gaining any ground.
<b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>