In the Thursday January 9th Wall Street Journal, there is an article called Cracking China's Market. The article discusses how Kodak, Yum Brands, and a few other companies are doing in China's newly opened markets.
Coke which has invested 1.1 Billion and has been profitable for the last eight years has recently decided on a new strategy to be profitable in the smaller markets. The strategy-----"Coke's solution: ramp up its business in returnable bottles.....because bottles and crates can be reused many times, brings the price of the product down" This strategy will allow Coke to reach more of the Chinese market.
Why the hell can't they use some of the International market sense here?