I think it's great that Marc Johnson's work paid off and he got his bucks but I really think Coke trashed the brand and I'm pissed off that we put almost 10 years into it and got it yanked away with zero compensation just to see them destroy it. I suppose if they were hyper-successful I'd find it even worse because I'd feel like they were profiting off of my efforts but still I think it sucks how these big companies throw their cash around and stifle innovation and often do a disservice to the public whose choices are then limited and degenerated.
Keep in mind that the King Of Pop\'s crown is not made from a bunch of melted aluminum cans!