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  1. #1

    Post

    Heres a URL from a Beverage world. It's really funny how Coke thinks they're so special. As you read through the article you will notice how much they try to feel special about themselves.

    http://www.beverageworld.com/beverag..._id=1000751120

  2. #2
    Join Date
    Jun 2004
    Location
    Nowhere
    Posts
    82

    Post

    Awesome. Not really an innovation though. Pepsi Kona ruled. [img]smile.gif[/img]

  3. #3
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    It's called marketing. A company is not going to come out and say "we suck" or something like that. Even when something bad happens, a company will try to put a positive spin on it.

  4. #4
    Join Date
    Sep 2004
    Posts
    167

    Post

    Pepsi and Coke continue to drive the csd category down!

  5. #5
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    I do agree that the big two aren't doing much innovation these days, in terms of new flavors. They see innovation more on the packaging side.. fridgepacks, small PET bottles, small cans, etc.

    I'm not sure what untapped CSD flavors there are out there? Everything seems to be a "me too" or a "line extension" these days.

  6. #6
    Join Date
    Apr 2003
    Location
    Cumberland, MD
    Posts
    855

    Post

    Well, no one's ever done straight cranberry. I'd drink it, but the price to make it wouldn't be cheap w/o artificial flavorings. Raspberry I've never seen from the big 3, only from Cott through the Sam's line.

    Green Apple might be interesting. Giant Eagle had it in their private label line. I've thought about pie flavored sodas, and whether or not that would fly.

    Vanilla Creme, Chocolate Creme, Lemon Meringue, Coconut Creme...wonder how they'd go over?

  7. #7
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    Polar Beverages makes a line of Cape Cod Dry sodas.. they've got a cranberry.

    http://www.polarbev.com/products_ccd_cran.html

  8. #8
    Join Date
    Dec 2004
    Location
    Iowa
    Posts
    219

    Post

    Faygo (national beverage) makes a Coconut Creme pie, chocolate creme pie and Key lime pie diet sodas. Jones has a green apple soda.

    [ 02-15-2005, 02:04 PM: Message edited by: ithastabeshasta ]
    Collector of soda cans - Most wanted can Goody Root Beer

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