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Thread: uh, oh.....

  1. #1
    Join Date
    Nov 2001
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    Springfield, Ohio
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    A while ago we mentioned how Coke CCE was now distributing Ale-8. Well we got a new shipment today and I noticed right off the bat that the bottles, while the same were now painted glass instead of the usual Ale-8 plastic label. Then I noticed something else-- On the side it now says"Bottled under the authority of: Ale-8-One of America, Inc., Winchester, Kentucky 40391 by a member of the CCE Bottling Group, Atlanta, GA." Is this a bad omen? Or what?

  2. #2
    Join Date
    Jul 2001
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    east lansing, michigan
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    jesus christ.
    woot woot

  3. #3
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    Mar 2003
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    New York
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    What, pray tell, is Ale-8? Is it like 7-Up?

  4. #4
    Join Date
    Jul 2002
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    As long as the CCE plant is keeping the same quality standards that Ale-8-1 did, that isn't a bad omen.

    Now, if the bottles change to "A product of the Coca-Cola Company" and the UPC code changes to 49000 XXXXX, that would be something to be worried about.

    Coke bought out another regional ale, Northern Neck. They also got Carver's in that deal.

    Northern Neck Ginger Ale

  5. #5
    Join Date
    Feb 1999
    Location
    Palos Verdes, California, USA
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    555

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    Well, there goes Carver's...

    Tim, Ale-8-1 is kind of like a super mild ginger ale with lots of caffeine. It's pretty good stuff...
    Keep in mind that the King Of Pop\'s crown is not made from a bunch of melted aluminum cans!

  6. #6
    Join Date
    Jun 2001
    Location
    Grand Prairie, TX
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    684

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    As long as the CCE plant is keeping the same quality standards that Ale-8-1 did, that isn't a bad omen.
    Coke? Keeping quality standards? Aren't these the same guys that are going to put Mad River into plastic? And how much do you want to bet that they'll also go with HFCS instead of sugar at the same time? I don't think that Ale-8-1's quality will slip immediately, Coke's favorite thing to do to brands it gobbles up is to mismanage it for a few years, start doing little things here and there to save money (like plastic bottles and HFCS), and eventually kill the brand from neglect after everything that made the drink a classic has been stripped away. I'd truly like to think that everything will be alright, but i'm too much of a pessimist to believe that Coke will do anything but tank Ale-8-1.

  7. #7
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    east lansing, michigan
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    i saw ale 8-1 in 20oz plastic way before coke bought em out.
    woot woot

  8. #8
    Join Date
    Mar 2003
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    New York
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    Originally posted by sodasommelier:
    Well, there goes Carver's...

    Tim, Ale-8-1 is kind of like a super mild ginger ale with lots of caffeine. It's pretty good stuff...
    My daughter would love that! Of course, she'd never sleep again...
    I read through the Ale-8-1 website yesterday, but I don't remember: Are they going to make it available in NY?

  9. #9
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    Mar 2003
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    New York
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    Originally posted by Shatter:
    </font><blockquote>quote:</font><hr /> As long as the CCE plant is keeping the same quality standards that Ale-8-1 did, that isn't a bad omen.
    Coke? Keeping quality standards? Aren't these the same guys that are going to put Mad River into plastic?</font>[/QUOTE]I think I mentioned this on the "Save Surge" message board, but when I went to CT for a huge plastic Surge container, I bought two different flavors of Mad River and thought they were really good. I'd definitely buy them again if they show up in NY (and yes, they were in glass bottles!). [img]smile.gif[/img]

  10. #10
    Join Date
    Jul 2002
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    I would tend to think that the decision to switch MR from glass to plastic was Coke's deal, not CCE's. I do wonder if the will go with HFCS, like you said. I haven't seen the new plastic, so I'm not sure. I do know they are bringing the MR Lemonade back.

    Since CCE isn't doing 100% of ale-8-1, I don't see how they could destroy the brand. I thought just one division of the company was distributing it at this time.

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