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  1. #1
    Join Date
    Feb 2005


    guys, heard from a reliable source that someone sold the full throttle concept to coke, or possibly the formula. is this true?

    question is, does coke buy concepts or just marketshare brands? i was told they buy concepts.

    how much do you think they pay and what is typical licensing structures? what is a typical/standard deal?

    gotta do a project for class and you guys are the best!!!!

    any help would be great.

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