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Thread: Diet Flagship

  1. #1
    Join Date
    Nov 2000
    Posts
    312

    Post

    According to the 3-16 Wall Street Journal, Pepsi is "swapping" the ad budgets of Pepsi and Diet Pepsi. In other words, diet will now be the "flagship brand" at PEP. Sugar will get the much smaller ad budget, and will focus that reduced money on "Hispanics, under-25s, and low-income earners".

    Wow.

    Coke states that it will not do likewise and still considers Coke to be Coke's #1 product.

  2. #2
    Join Date
    Dec 2004
    Location
    Pittsburgh, Pa
    Posts
    114

    Post

    I'd hope that Coke would keep a product that is named after them their to priority. I wonder how many times will Coke try to add something like peach, crabtree, or blueberry to their mix for a new beverage like they did with vanilla and lime.

  3. #3
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    was coke named after the company, or was the company named after the product?
    woot woot

  4. #4
    Join Date
    Dec 2004
    Location
    Pittsburgh, Pa
    Posts
    114

    Post

    You know, I bet Coca Cola the product came first and the company came afterwards, but I'm not sure.

  5. #5
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    okay, i was just trying to clarify what you had said.
    woot woot

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