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  1. #1
    Join Date
    Apr 2000
    Location
    Twin Cities/Kalamazoo MN/MI
    Posts
    706

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    Looks like Pepsi is right behind Coke on dropping their lemon and regular-vanilla colas (DPV seems to be staying for now). I wonder if this will help reinflate BCVC sales? Either way I think this was a smart move to make way for something that will actually sell and not take of shelf space. I am unhappy that regular twist will be gone- not a big seller but pretty good. No matter it seems people have until sometime this summer to stock up.

    Pepsi looking to 'Jazz' up colas?
    Sources say the No. 2 soft drink company plans to launch new fruit-flavored diet cola brand this summer.

    April 7, 2006

    NEW YORK- Pepsi is expected to launch a new brand of fruit-flavored diet colas this summer called "Jazz," a move that one industry expert says is intended to add "some excitement" to the company's cola offerings.

    John Sicher, editor of industry trade publication Beverage Digest, said possible flavors would include strawberries and cream and cherry-vanilla. The brand would belong to the Pepsi trademark although it's not certain whether or not it will also carry the Pepsi name.

    The product is expected to launch some time in the summer, Sicher said.

    "The diet cola category is still growing and both Coke (Research) and Peps (Research)i already have flavored cola offerings which have done well," Sicher said. "This new product should create some excitement for Pepsi because fruity-flavored drinks right now are popular right now with consumers."

    Sicher said it was also unclear whether "Jazz" will become a permanent addition to Pepsi's portfolio but that as the new products are launched, Pepsi will discontinue production of regular and diet Pepsi Twist and regular Pepsi Vanilla.

    Coca-Cola Co. already has a black cherry vanilla version of Diet Coke, which it launched in January.

    Pepsi spokeswoman Nicole Bradley declined to comment on the story other than to say that the company is "always looking for new ways to grow our portfolio and innovation is very important to us."
    <b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>

  2. #2
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

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    Pepsi did the same moves that Coke did... except about the strawberries and cream version...

    And Pepsi Twist is being discontinued?...no way!! (sarcasm)

    But to be honest... it's so sad that regular Pepsi Vanilla will be discontinued... was one of the few Pepsi products I liked...

    [ 04-12-2006, 08:48 PM: Message edited by: Ramón Cokeaholic ]

  3. #3
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

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    Originally posted by Ramón Cokeaholic:
    Pepsi did the same moves that Coke did... except about the strawberries and cream version...
    Well, but that kinda sounds, er, influenced by Berries & Cream Dr Pepper.

    Nevertheless, I'm looking forward to these new products, as Pepsi generally does diet flavored colas well. And I'm glad they're keeping Diet Pepsi Vanilla around...I could do without Twist.

  4. #4
    Join Date
    Apr 2005
    Location
    Kentucky
    Posts
    693

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    I am greatly going to miss Pepsi Vanilla. It was the best of all the pepsi flavors including the original pepsi itself. I loved that stuff. I can't believe they are discontinuing it!!!

  5. #5
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

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    Pepsi Vanilla was simply created to compete with Vanilla Coke. So I am not suprised about this.

  6. #6
    Join Date
    May 2005
    Location
    Minnesota
    Posts
    483

    Post

    whenever we get rid of pepsi vanilla i will be buying a few cases with the best dates for sure, i really like pepsi vanilla but cherry vanilla will probably be good
    Vault Sucks, Do The Dew

  7. #7
    Join Date
    Apr 2006
    Location
    Belleville, MI
    Posts
    103

    Post

    That disappoints me, my favorite Pepsi product is Pepsi Vanilla. It goes great with Bacardi, also!

  8. #8
    Join Date
    May 2005
    Posts
    29

    Post

    Cherry Vanilla sounds amazing, so does Strawberries and Cream, sounds better than Dr. Pepper Berries and Cream.

    I'm assuming these will come out in diet as well? (For those of us who only drink diet)

  9. #9
    Join Date
    Sep 2003
    Location
    New Brunswick, NJ
    Posts
    754

    Post

    Actually, from what I'm gathering, they will only be in diet.

  10. #10
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Post

    The past couple of years they have been trying to target the diet cola drinkers with more flavor variations than the non diet cola drinkers.

    I am still suprised Splenda is not in alot of these new flavored diet colas such as Diet Coke with Lime, Diet Pepsi Vanilla, etc...

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