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  1. #1
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    It's been 3 or 4 weeks since Coke Zero has been launched. I'm now past the honeymoon. I drink at lest 2 cans a day.

    As per previous posts,I only drink Coke Zero on the rocks. I have fallen deeper and deeper in soda pop love/lust. This morning I was having a hard time getting my day started. I poured a glass of Coke Zero on the rocks, I was half awake.
    I swear for a good may seconds I thought I was drinking Classic coke.

    What I'm saying is Coke Zero is still awesome and still on my A list of soda pops.

    How about you guys any post honeymoon Coke Zero updates?

    [ 06-28-2005, 09:51 AM: Message edited by: Mr Zabe ]

  2. #2
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Post

    Advertising for Coke Zero is simply insane.

    My local supermarket is selling it with paper signs on it that look to be recommendations by the staff with simple descriptions of what it is.

    I also see large signs that are attached to the lamp poles in the parking lot of said supermarket.

    People on this board an others tend to complain that we talk about Coke Zero too much. Well, Coke Zero so far merits all the discussion we've had on it. It's that good. Any nay-sayers who haven't had it need to try it and whoever is tired of Coke Zero posts need only to ignore this one and start your own thread about something else.

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    SEV
    You are so right about Coke Zero's media campaign and in store POP (point of purchase) sale materials. Anyone know why?????

  4. #4
    Join Date
    May 2005
    Posts
    29

    Post

    I dunno if you guys live in sodaland or what, but other than a couple banners, Coke Zero doesn't have much fanfare.

    Hell, most people think Coke just renamed Diet Coke.

    I think Coca-Cola may have confused the average consumer here.

  5. #5
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    If they just renamed Diet Coke, then why would Diet Coke still be on the shelf?

    The confusion I am seeing is that people think it is sweetened with Splenda. Once I explain that it is the regular Classic formula sweetened with aspartame, they begin to understand.

    It's more a soda for people who used to be Classic drinkers, but switched due to changes in diet, or health issues. Loyal Diet Coke drinkers, for the most part, aren't going to like it.

    Diet Coke w/ Splenda is more targeted towards Diet Pepsi drinkers -- Diet Pepsi is sweeter than Diet Coke, and Diet w/ Splenda is sweeter than Diet Coke as well.

  6. #6
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    And to finish your point.

    At the store level,Coca Cola has done a rather poor job educating it's loyal "uneducated" consumer base. A strong media plan would educate the consumers so the that they would walk into the store all ready to try Coke Zero and have an idea of why Coke Zero is so unique.

    Relying on poor signs and random questions answered by store clerks just seems a poor way to launch a new product.

  7. #7
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Post

    SuperAmmo, your comments have proven that Coke's marketing of Zero varies from region to region.

    Zero is being pushed at a feverish pitch here. I see Coke Zero vending machines(which only vend Zero), I see signs in supermarket parking lots EVERYWHERE now. I see huge pyramids of Coke Zero in marts and markets. I see coolers completely full of Zero in cafes.

    I guess Coke is experimenting their crazy advertising in select areas to see if it's effective at all.

  8. #8
    Join Date
    Jun 2005
    Location
    BANNED USER
    Posts
    23

    Post

    it's definitely better than both versions of diet coke. when it's cold, it tastes pretty close to regular cola, especially once your taste buds get used to it.

    as far as marketing, i haven't seen any commercials OR banners. two weeks ago (in nyc) it was in coolers in the 20 oz size. last week it appeared in 1.5 liters. and this week i've seen it in 6-pak cans for the first time.

    the drugstore i've been buying it at has a small display called "the light side," and has 1.5 liter bottles of diet coke, caffeine free diet coke, diet coke w/ splenda, and coke zero. zero was on the third tier though. also, since all the bottles are the same color, it's a little confusing. meaning, if i hadn't been looking for coke zero, i probably wouldn't have noticed it.

    on the regular soda shelf, zero was on the top shelf, and bottles were missing (meaning somebody's buying it besides me).

    also, last thursday, i bought 2 of the last 3 20 oz bottles in the cooler. and when i came back a few hours later, the last one was gone.

    they're not yet stocking it as much as diet coke or diet coke w/ splenda, but that may change.

    otherwise, i'm not sure how it's selling.

    oh, one other thing. i bought two 1.5 liter bottles today (since they're the same price as 20 oz bottles), and the clerk asked, "does that taste like the other one?" and the lady who was in line ahead me, stopped, and looked to see what we were talking about. i just said, "i think it tastes better." i didn't explain beyond that.

    also, i think coke has done a poor job of explaining what coke zero is. but i'm starting to wonder if it isn't intentional. by releasing diet coke w/ splenda so close to zero, people are naturally going to think that zero has splenda, and may try it by mistake. (not good if you're allergic to splenda though).

  9. #9
    Join Date
    Jun 2004
    Location
    Ohio
    Posts
    132

    Post

    I still love it. And I'm seeing a decent amount of promotion and sizes available, but not anything mind-blowing.

  10. #10
    Join Date
    Jan 2005
    Location
    Saint Paul, MN
    Posts
    13

    Post

    My local gas station has a pad of coupons stuck to the front of the cooler's glass door for a free 20 oz. bottle of Coke Zero with any gas purchase (8 gallons or more). That's how I first tried CZ and I now buy my gas there everytime so that I can get the free CZ. I love the flavor!
    \'kito

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