Bevboard


Page 1 of 2 12 LastLast
Results 1 to 10 of 17
  1. #1
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    I just saw the full version of the new Coke Chill commercial. Totally outstanding!!!!!! I was so amazed. I nearly had tears in my eyes. Coke really hit the nerve of young and old Coke drinkers. This add is a must see.

    Thanks you Coca Cola, you did good.

  2. #2
    Join Date
    Jun 2005
    Location
    BANNED USER
    Posts
    23

    Post

    it's a cool commercial, but...

    doesn't say anything about what zero is.

    i score it a big zero. LOL

  3. #3
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    I see your point.

    My thought is that Coca Cola is saying,
    "Hey our family of soda pops" is more than just
    one kind, it is a unified family".

    A unified family that wants to catch the attention of new and old coke drinkers. I do not think Coca Cola wants to promote one soda pop in particular.

  4. #4
    ramonazo Guest

    Post

    I take back of the statement I made in my Chilltop topic, I said that it was going to be the "NEW COKE" of the Coke Commercials, but I was wrong, I saw the advertisement in www.cocacolazero.com and it's great!, the advertising agency who made it knew perfectly how to adapt the "Hilltop" commercial to appeal the young people. And how they adapt the scene to the slogan: "Everybody Chill": you can see all the people in the commercial of course chilling out, It's Cool!

    Also there's the "Hilltop" commercial in the CCZero site to watch it and remember it.

    [ 06-30-2005, 01:25 AM: Message edited by: ramonazo ]

  5. #5
    Join Date
    Jan 2004
    Location
    Cranston,RI
    Posts
    578

    Post

    not a bad ad but not really original.

  6. #6
    Join Date
    Jun 2005
    Location
    BANNED USER
    Posts
    23

    Post

    it's a "feel good" ad. but, again, it says NOTHING about coke zero.

    a more boring, but informational ad, would be a simple ad called "light side" that simply shows zero along side coke's other diet drinks.

    or, better yet, two people discussing "what it is." like a boyfriend and girlfriend, or something like that. it could be "cute" AND informative.

  7. #7
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Post

    I agree with several comments in this thread.

    Coke needs to stop trying to blatantly grab a demographic and start concentrating on explaining what Coke Zero is about.

    And saying "Coke Zero is the hip, new, light cola for young people." is not good enough, either.

    Instead of relying on nostalgia and a cool, familial image, they need to start advertising THEIR PRODUCTS.

    For example, they need to show a bottle of a product and explain what it is, what it tastes like, why it's special. I don't think that a bunch of people on some roof of a building holding bottles up in the air with no mention of the product suffices.

  8. #8
    Join Date
    Jun 2005
    Location
    BANNED USER
    Posts
    23

    Post

    Originally posted by SnappleElementsVenom:
    I agree with several comments in this thread.

    Coke needs to stop trying to blatantly grab a demographic and start concentrating on explaining what Coke Zero is about.

    And saying "Coke Zero is the hip, new, light cola for young people." is not good enough, either.

    Instead of relying on nostalgia and a cool, familial image, they need to start advertising THEIR PRODUCTS.

    For example, they need to show a bottle of a product and explain what it is, what it tastes like, why it's special. I don't think that a bunch of people on some roof of a building holding bottles up in the air with no mention of the product suffices.
    i agree completely. 99.9% of people aren't soda geeks, and have NO IDEA what coke zero is. word-of-mouth is good... but it can't do the job of mass marketing.

  9. #9
    Join Date
    Jun 2005
    Location
    BANNED USER
    Posts
    23

    Post

    even C2 ads were better (more informative), and we see how far that went.

    if zero fails, it's totally coke's fault. it's a superior product that simply needs to be tried.

  10. #10
    Join Date
    Mar 2004
    Location
    Chicago, IL
    Posts
    352

    Post

    In today's Chicago Sun-Times, the business/advertising columist reviewed the "Chilltop" commercial... gave it an F.

    Full article

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •