Bevboard


Page 1 of 3 123 LastLast
Results 1 to 10 of 27
  1. #1
    Join Date
    Apr 2003
    Location
    Cumberland, MD
    Posts
    855

    Post

    Hagerstown, MD appears to maybe be the first market where Sierra Mist may be saying bye-bye.

    Wal-Mart had 20 oz. bottles for .50 and still couldn't sell them. Sheetz in Hagerstown had coupons on the outside of every Pepsi cooler for .35 off a 20 oz. Sierra Mist. They were Pepsi coupons, not Sheetz coupons, so I could go back to Wal-Mart and get 20 oz. of SM for .15. Sad thing is it's still not worth it. Took about 3 years for the brand to appear to be dying here, I give it until 2006 when it's 3 years at least everywhere, and it will be gone.

  2. #2
    Join Date
    Oct 2001
    Location
    Pennsylvania
    Posts
    386

    Post

    Wow, that was quick! I'm honestly surprised, I figured it would do well enough to stick around for a long time.

  3. #3
    Join Date
    Apr 2003
    Location
    Cumberland, MD
    Posts
    855

    Post

    Problem here is 3rd tier strength. Dr Pepper and 7UP have been in third-tier there for years, but when Sierra Mist was released, people still knew where to find their 7Up.

    Sierra Mist will be strong around Cumberland though, most think 7Up is gone and they wonder where it's gone because of the problem our third-tier bottler has, with 7Up as their staple product now. RC, A&W, Sunkist, and Canada Dry were about all they had before.

  4. #4
    Join Date
    Jul 2003
    Location
    Las Vegas
    Posts
    6

    Post

    Its everywhere in Hawaii.

  5. #5
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    not to diss your area, but keep in mind that you live in a super-small market (titan, that is). You'd have to really go to Pittsburgh, Baltimore, or Philadelphia to get a better gage on Sierra Mist.

    I used to go to school up in your area, I know it's not the hotbed of excitement. Although it is a strong Pepsi area. Pepsi pretty much owns the whole area until you get closer to Pittsburgh, where CCE has a little more strength. I just don't see Central having a lot of muscle or money to go up against PBG. Maybe Consolidated's Morgantown sales center has a stronger presence in their area.

    Speaking of Consolidated.. have they rolled the 12oz/12pk PET soda out anywhere else? I saw a bottle in the recycling bins today here in Delaware, produced in Charlotte. I guess somebody went on vacation and brought it back.

    I'm going to be heading down to Virginia for the next few days, and I'm going to see what I can find down there. Definately going to be stopping in Staunton, Lexington, and Virginia Beach.

  6. #6
    Join Date
    Apr 2003
    Location
    Cumberland, MD
    Posts
    855

    Post

    Yes, it sure isn't a major metropolitan market, but it's not really as owned by Pepsi as you might think. I'd say Pepsi and Coke are about split even around here locally (maybe slightly biased toward Pepsi in sales and shelf space), and in the areas like Hagerstown where 3rd tier tends to be stronger, I'd say Coke probably has the majority. It also seems the closer you get to DC, the stronger Coke gets (Of course, this probably has to do w/the Central to CCE switch).

    Sierra Mist had a serious sitting and expiration problem around Chambersburg, so that region appears to be a maybe dead-Mist zone. If that trend continued to Martinsburg and Winchester, then Pepsi would almost die there, having really no brand to push but Pepsi. The sales center in that region was pushing Pepsi Blue in coolers there like Dr Pepper is everywhere else, about 1/2 of one row was Pepsi Blue everywhere, of course, you see tons of Mug and Slice, and other brands you never see anywhere else much. The I-81 corridor from Chambersburg to Winchester goes through 4 states, around 60 miles, and is a growing area with an already substantial population. I think it would be pretty significant if Sierra Mist is on its way out there, or anywhere for that matter. I've heard similar problems are existing in Philadelphia, and Coke tops Pepsi in Pittsburgh, so Mist may be troubled there as well.

    I really don't see my region as a Pepsi stronghold, if you want to see a Pepsi stronghold, go to Central PA, around Somerset, Bedford, and Cambria counties, and you won't see much Coke at all, Bedford is Central, and the other 2 are CCE, and they can't even make much headway there.

  7. #7
    Join Date
    Jun 2001
    Location
    Grand Prairie, TX
    Posts
    684

    Post

    Sierra Mist is doing okay here. Not good, just okay. But then, Dr Pepper is it's own bottler and distributor here, so 7Up wasn't swapped out here for Sierra Mist. Actually, in the Dallas area, i'm pretty sure that Dr Pepper's sales top Pepsi's, so if things don't look to good for them, Dr Pepper could just buy up the rights to bottle Pepsi's line here and then drop Sierra Mist just for spite... I'm sure that would make a lot of people smile!

  8. #8
    Join Date
    Mar 1999
    Location
    Everywhere Man
    Posts
    121

    Post

    Now that Rumor is VERY hot and heavy.. Turner buys the Pepsi franchise and Dr Pepper lets PBG have more area somewhere else.

    Interesting but I dont bet on it with the imminent collapse of 8 BUs into 4...its natural that a PBG BU will be based in Dallas

  9. #9
    Join Date
    Apr 2000
    Location
    Twin Cities/Kalamazoo MN/MI
    Posts
    706

    Post

    Mist will do fine for awhile, but then its appeal will rub off. Coke and Pepsi ought to be used to this with their me-toos. Unlike VC which I'm sure will stabilize I have no doubt that Mist will die, it just might take 5+ years.
    <b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>

  10. #10
    Join Date
    Apr 2003
    Location
    Cumberland, MD
    Posts
    855

    Post

    The .50 Sierra Mist sales are expanding all over Wal-Marts across 4 states now, down I-81 into Chambersburg all the way down to Winchester. It even stretches out into Moorefield. It hasn't hit here yet, but when it does, that's saying the brand is near death in less than a year here. I've seen a few too many .35 off 20 oz. coupons in every C-store to boot.

    Sierra Mist's days are numbered, almost as soon as they started in some places.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •