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  1. #1
    Join Date
    Apr 2003
    Location
    southeast
    Posts
    75

    Post

    CCBCC will start producing another new package soon called the Double Fridgepack. We were told about it this week. It will be a 24pk can suitcase style that will pull apart and become 2 Fridgepacks. CCBCC has been working on this since Feb. They will be produced by SPC(Snyder Production Center) in Charlotte. I think they will be test marketed by the central division, just like the PET Fridgepack. Three flavors Coke, Diet Coke and Sprite. We have only seen pictures of these Double Fridgepacks so far, it is difficult to see how they are held together.

  2. #2
    Join Date
    Nov 2000
    Posts
    312

    Post

    Sounds like a good idea. But in my CCBCC area, the current 24 can (suitcase) pack is always priced HIGHER than 2 of the 12-can firdgepacks. If they continue that pricing policy, then its bound to fail.

  3. #3
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    with all the new whatever that they've been releasing in the last couple years, could they just slowdown for a bit and relax. everyone, relax.

    whew.
    woot woot

  4. #4
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    I was all over the place in CCBCC's territory in Virginia, and I didn't see any 12pk PET.. I was disappointed, but I figured that they were just test marketing them in NC. I did see the 13.2oz Coke/Diet/Sprite/Mello, though.

  5. #5
    Join Date
    Apr 2003
    Location
    southeast
    Posts
    75

    Post

    I would of thought CCBCC would have 12pk PET in all of their territories by now. When we launched them we did total beverage section resets in all of our grocery stores. Just like CCE is doing now with the FP 12pk can. CCBCC has done very little promoting the 12pk PET. I believe just about every grocery chain is selling them for $3.99. It will be interesting to see how much of a push CCBCC is going to put on the new double Fridgepack with the 12pk PET still being a new package.

  6. #6
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    I'm trying to figure out how this topic floated to the top, since there are plenty of others with newer posts.

    But anyway... Has anyone seen any of these PET fridgepacks anywhere else? WV CCBCC territory?

    I was pretty impressed with the pre-faced .5L 6pks when I was in their VA territory. Makes the shelf look a lot neater.

  7. #7
    Join Date
    Apr 2000
    Location
    Twin Cities/Kalamazoo MN/MI
    Posts
    706

    Post

    Double fridgepacks? I would like to see a photo for sure!
    <b>Hey Pepsi, Shasta called, they want their lemon-lime back.</b>

  8. #8
    Join Date
    Apr 2003
    Location
    southeast
    Posts
    75

    Post

    We were told more about the Double Fridgepack today. They hit the market Sept. 15. Double Fridgepacks are glued together when they are produced. Each one has instructions on how to pull them apart. From my understanding each one will have some kind of coupon with it, I guess to tempt you to buy a Double Fp instead of 2 regular 12pks. Its a neat looking package.

    We were also told that Consolidated has more package innovation and new flavor introductions planned for this fall.

  9. #9

    Post

    Originally posted by sundrop:
    We were told more about the Double Fridgepack today. They hit the market Sept. 15. Double Fridgepacks are glued together when they are produced. Each one has instructions on how to pull them apart. From my understanding each one will have some kind of coupon with it, I guess to tempt you to buy a Double Fp instead of 2 regular 12pks. Its a neat looking package.

    We were also told that Consolidated has more package innovation and new flavor introductions planned for this fall.
    Darn...consolidated can't stop! I can almost see the double FP being the solution to CCE's tacky taping solution.

    Consolidated rocks!

  10. #10
    Join Date
    Apr 2003
    Location
    southeast
    Posts
    75

    Post

    Well the Double Fridge pack launched today. I am really surprised on how they seem to hold together. I reset shelves and built displays today and had only one Double FP fall apart. Each one has a 55 cent coupon packaged in between the two 12 pks.
    Our shelves look totally different from pepsi and our independent Cheerwine bottler. We now have 2ltrs, 3ltrs, 16.9ltr 6pks, 8oz glass 6pks, 12pk cans, 12oz PET FP and double fridge packs in the beverage section of most grocery stores.
    On another note I heard the 12oz Pet FP and the double FP being promoted on the radio today.

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