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  1. #1
    Join Date
    May 2006
    Location
    Cleveland, UK
    Posts
    86

    Post

    I was talking to a Coke rep today, he came in to check that Coke Zero is out in my store and to put up promotional stuff up. After asking him for a job, he told me that all the Z branded drinks, Dr Pepper Z, Fanta Z, Lilt Z and Sprite Z are going to be rebranded as "Zero" later this year.
    He said the UK market just didnt get the "Z" thing, as Coke insist on calling it "zee" and the UK call it "zed" So on the back of Coke Zero's launch, £6 million plus advertising spend, the biggest in the UK since Diet Coke, people will understand the "zero" thing better.

    __nothing really matters, love is all we need__

  2. #2
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    The only "Zero" we have here is Sprite Zero... but here in Mexico is numbered: "Sprite 0"

  3. #3
    Join Date
    Feb 2006
    Location
    England, Newcastle
    Posts
    34

    Post

    I see, well they have not told the public what Z is. Maybe that is why some don't get it.

    I seam to remember a Fanta advert

    Goodbye Fanta Lite hellllo Fanta Z was the tagline.

  4. #4
    Join Date
    May 2006
    Location
    Cleveland, UK
    Posts
    86

    Post

    I just saw an ad on TV for Sprite Zero, looks like the normal label but with Zero underneath.

    __nothing really matters, love is all we need__

  5. #5
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    Originally posted by jobbie:
    I just saw an ad on TV for Sprite Zero, looks like the normal label but with Zero underneath.
    the regular sprite packaging is blue-green and the zero version is all silver... with the same logo and a yellow "zero" underneath.
    banned

  6. #6
    Join Date
    Feb 2005
    Location
    South West England
    Posts
    142

    Post

    Popologist, Jobbie is talking about the UK version. They havejust rebranded Sprite Z as Sprite Zero. The UK logo is the same as the regular Sprite logo but has the word ZERO under it.

  7. #7
    Join Date
    May 2006
    Location
    Cleveland, UK
    Posts
    86

    Post

    Seen all of the new "zero rebrands" Fanta Zero, Sprite Zero, Lilt Zero and Dr.Pepper Zero. All have the same "zero" font as UK Coke Zero and uses black to highlight it.

    __nothing really matters, love is all we need__

  8. #8
    Join Date
    May 2006
    Location
    Cleveland, UK
    Posts
    86

    Post

    All the "zeros" have a black cap with only the word zero on. My coke rep said that Coke zero will follow suit and the red caps for coke zero have stopped and will sell thru, so they will become rare!

    __nothing really matters, love is all we need__

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