New Englanders were the first in the country to try out our GRABables signature contour bottle earlier this year. The 13.2-ounce bottles are designed to offer people the value of a 12-pack with conveniently sized contour bottles that can fit easily into a bag, briefcase or purse, and be resealed when needed. Coca-Cola GRABables appeal to the person who wants a beverage they can easily take on the go.
The new product was launched in six cities across New England: Bangor and Portland, Maine; Burlington, Vt.; Manchester, N.H.; and Cape Cod and Lowell, Mass.
If you go into the South, in Buffalo Rock territory, they actually sell 6 pack 12 ounce bottles of Pepsi products. They also have these freaky looking angle two liters, but I digress. They still sold 12 packs, though.
I think this is something along the lines of those "fun runners" from Pepsi. A multi-pack configuration of small bottles, but larger than a traditional six pack.
CCNNE always is rated the top Coca-Cola bottler, so I can see why they'd be willing to try something new. Maybe they're thinking it will be the next "Fridge Pack" (aka the next big thing).