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Thread: Muti-function

  1. #1
    Join Date
    Apr 2003
    Location
    california
    Posts
    33

    Post

    With existing beverage categories if not saturated at least very well represented, are muti-functional beverages a desired market ? Such as Energy/vitamin, Soda/energy.
    marshall thompson

  2. #2
    Join Date
    Jun 2000
    Location
    San Ramon, Ca, USA
    Posts
    1,549

    Post

    I would say multi function drinks are the hot thing right now. Don't know if they will all last for long, but they are whats in.

  3. #3
    Join Date
    Apr 2003
    Location
    california
    Posts
    33

    Post

    The problem is the focus in promotion. Energy drinks promote the rush, soda the taste. But with 2 or more attributes how do you focus the message?
    marshall thompson

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