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Thread: taste

  1. #1
    Join Date
    Apr 2003
    Location
    california
    Posts
    33

    Post

    We are getting ready to bring out a new drink and it will make some ambitious health claims. All of which can be backed up as true.

    The problem is some marketing people are saying that the public will only believe those claims if the drink does not taste good, i.e. "Red Bull"

    Whereas currently the drink tastes good enough that some consumers would buy it just for the taste. I am fairly proud that we were able to get it to taste this good.

    It is not difficult from a production stand point to go in either direction, just a choice of which direction is better ???
    marshall thompson

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