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  1. #1
    Join Date
    Nov 2000
    Posts
    312

    Post

    Pepsico has issued its first annual report after completing its buyout of Quaker Oats and Tropicana.

    It breaks its businesses down into four groups.

    Pepsi - North America, representing not only the traditional Pepsi soda brands but Quaker's Gatorade and Tropicana now represents only 28% of the company.

    Frito-Lay - North America accounts for 33%. Quaker for 5%. International, where all products (Pepsi, Gatorade, Frito-Lay, Tropicana, etc) is 24%.

    Applying logic to the international numbers and the market dominant position of Gatorade, that puts the soft drink part of Pepsi at no more than 35-40% of the entire merged company worldwide.

    A potato chip company with a soft drink division.

  2. #2
    Join Date
    Jun 2003
    Posts
    221

    Post

    That's a funny observation. But can they sustain such a large and diverse portfolio for the long haul? That's what I would like to know.

    CR

  3. #3
    Join Date
    Jan 2002
    Location
    Douglas, WY
    Posts
    1,229

    Post

    large and diverse? What about how it looked like before they spun off the bottling group and the restaurant group?

    andy
    Give me some cane sugar real Pepsi in a glass bottle... and not Throwback!

  4. #4
    Join Date
    Apr 2003
    Location
    your heart
    Posts
    188

    Post

    Kind of like Micro$oft...a large conglomerate that sells inferior products that, for some reason, people continue to buy.
    Give Me My PiBB!<br />--<br /> - Clarke

  5. #5
    ramonazo Guest

    Post

    Talking about Pepsi, today I tried the new "Pepsi Fire" that Pepsi launched as a limited edition brand, they announce it as a "soda with a mysterious taste".

    Tastes sweeter than regular Pepsi, in my opinion, "Pepsi Fire" sucks.

  6. #6
    Join Date
    Apr 2002
    Location
    Farmington Hills, Michigan
    Posts
    145

    Post

    The Faygo stock "FIZ" seems to be stagnant, between $4-$8, the last 5 years. Im sure Pepsi and Coke are in much better shape [img]smile.gif[/img]

    [ 04-09-2005, 03:45 AM: Message edited by: gregmech26 ]

  7. #7
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    Pepsi has long been a snack foods company with a soda division. Frito has been very, very profitable for PepsiCo. I remember during the years when they had COBO (company owned bottling operations, which was spun off into PBG), Frito supplied at least 55% of the profits. Of course, bottling operations require a lot of cash, so that drug down the beverage side of the company.

    But things have changed since then. They spun off YUM & PBG, and acquired Tropicana and Quaker. I look for them to start dumping the non-core Quaker stuff any time now.

    They did do a few smart things, like putting the single serve granola bars, bags of Cracker Jack and such on Frito trucks.

    But I can't see any advantage to holding onto Captain Crunch and company. Not to mention I don't really see the Aunt Jemima, Rice-A-Roni and Near East rice brands as assets to the company. They can't really put those brand names on any other products and promote them with Mountain Dew or anything.

    Although they did do quite a bit of breakfast marketing with Quaker Oats and Tropicana earlier this year.. displays, coupons, rebates, etc.

  8. #8
    Join Date
    Jul 2004
    Location
    Seattle, Washington, United States
    Posts
    202

    Post

    Originally posted by DietCokeEnthusiast:
    Kind of like Micro$oft...a large conglomerate that sells inferior products that, for some reason, people continue to buy.
    Inferior? Hardly. Remember... it was your bevloved Coke that changed to try and taste like Pepsi......

    Sure... Pepsi may not have been the original but they never had to put drugs in it to get ppl to buy more :P&gt;

    Pepsi owns you.

  9. #9
    Join Date
    Dec 2004
    Location
    Iowa
    Posts
    219

    Post

    Originally posted by gregmech26:
    The Faygo stock "FIZ" seems to be stagnant, between $4-$8, the last 5 years. Im sure Pepsi and Coke are in much better shape [img]smile.gif[/img]
    "FIZ" stock has actually performed rather well in the last 5 years. The stock was as high as $12 last year, they then had a 2 for 1 split which dropped the price back down to where it is today, but then you had double the shares.
    Collector of soda cans - Most wanted can Goody Root Beer

  10. #10
    Join Date
    Apr 2003
    Location
    your heart
    Posts
    188

    Post

    Originally posted by halloaaryn:
    Remember... it was your bevloved Coke that changed to try and taste like Pepsi......
    Yep, I also remember that nobody wanted that crap.
    Give Me My PiBB!<br />--<br /> - Clarke

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