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Thread: Pepsi 18 packs

  1. #1
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    I noticed that my beloved Jewel Food Store has Pepsi 18ct packs on sale for $3.99 and 12ct fridge packs on sale for $3.33.

    I guess the days of the $4.99 sale priced cubes are going to be long gone? LOL The song "Bye bye American pie" is buzzing about in my head.

    [ 01-04-2007, 05:43 AM: Message edited by: Mr Zabe ]
    Don't worry, be happy. Meher Baba

  2. #2
    Join Date
    Jul 2005
    Location
    Midwest
    Posts
    172

    Post

    I noticed in my accounts sharp increases as of Jan 1st, 12packs went up to $4.29 and Cubes $7.19!

  3. #3
    Join Date
    Oct 2003
    Posts
    176

    Post

    Yeah try explaining to a manager that a 3.99 18pack even if its a 3-day sale is not a huge value to the customer at 22 cents a can since the price will go up after the sale...

    I got shot down for a 4 pallet 3/8.88 sale because it was "way more expensive" at 24 cents a can... and when I did the math for him on the calculator all of a sudden he said yeah I think we got suckered on this pepsi stuff...

    I would hope jewel is making good margin to pony up a "special 3-day ad" when the customer value is so low...

  4. #4
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    It is a value to the store if it draws customers in.

  5. #5
    Join Date
    Mar 2001
    Location
    Ok
    Posts
    1,032

    Post

    Most consumers do not do the math like a competitor will. Customers see 3.99 for something larger than a 12 pack and think it is a good deal. No offense but 3/8.88 confuses more people on price than it will make realize it is a better deal.

    Jewel more than likely came to Pepsi for an exclusive package for their stores. Albertsons (same co different name) here usually wants Pepsi to special package 24 packs with a bunch of albertsons only coupons. Pepsi will do so but at a higher cost to the store than if the store just went to kinkos and printed a bunch of flyers and taped them to the existing 24 packs.

    Most of the managers think it is a load of BS that they are required to take them and keep them until they are gone, but that is one of the stips that Pepsi has in order to produce them for Albys.
    If what you did yesterday still looks big, you haven't done much today.

  6. #6
    Join Date
    Oct 2006
    Location
    Saint Paul, MN
    Posts
    184

    Post

    18 packs? I don't like it...

  7. #7
    Join Date
    Apr 2005
    Location
    Kentucky
    Posts
    693

    Post

    Prices of 12-packs have actually gone down here. For a while they were $4.29 for Coke, and $3.99 for Pepsi, and now I can get Coke 12 packs at WalMart for $2.99 and Pepsi 12packs for $3.29.

  8. #8
    Join Date
    Nov 2005
    Location
    Janesville, WI
    Posts
    770

    Post

    i hope pepsi is not trying to pull a stunt similiar to the 1.5 liters. if 18 packs replace 24 packs, that would not be good.

  9. #9
    Join Date
    Oct 2006
    Location
    Saint Paul, MN
    Posts
    184

    Post

    Originally posted by Rob The SURGE Drinker:
    i hope pepsi is not trying to pull a stunt similiar to the 1.5 liters. if 18 packs replace 24 packs, that would not be good.
    What are these 1.5 liter bottles you speak of? Thankfully they don't have those around here...

    And they wonder why pop sales are stagnant.

  10. #10
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    1.5 liter is the standard large bottle package in the NYC metro, and is also available in parts of the southwest.

    Ice cream was once 64oz, now most of it is 56oz. Potato chips went from 6oz to 5.5oz to 5oz. And so on. But with those packages, it's easy to just take product out and keep the package the same. Not so easy with soda.

    It's either you keep raising the prices, or you resize the packaging.

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