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  1. #1
    Join Date
    May 2006
    Location
    Cleveland, UK
    Posts
    86

    Post



    Im a big Madonna fan, I've seen her lots of times in concert.I have a bigger collection of hers than I do Coke stuff.I even know where she lives in London, (I love the fact she lives in the same country as me)
    Anyways where was I?, ah yes do you remember this Pepsi promotion?
    In the Uk, the ad aired on ITV and even had an ad promoting the actual ad!!!! A first for the UK I think. Then it was pulled, after 1 airing. Do any of you guys recall the controversy? (US/UK/the World?)
    The song was LIKE A PRAYER and she kept her fee too! [img]smile.gif[/img]

    __nothing really matters, love is all we need__

  2. #2
    Join Date
    Dec 2004
    Location
    Central Florida
    Posts
    245

    Post

    I remember it. There was actually nothing offensive about the commercial at all. The ad was pulled because the actual 'Like a Prayer' video debuted the next day on MTV...and it wasn't exactly rated G Pepsi crapped their pants to distance themselves from the song.

    $5M wasn't chump change. But had you asked Pepsi about it, you might get an answer like "Madonna? Madonna, who? Like a Prayer? No comprende!" And who could blame them? You were on top of the soft drink and advertising world one night, and potentially offending half of your customers by the next day.

    [ 01-05-2007, 11:14 PM: Message edited by: 01GTB ]

  3. #3
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    I also remember that ad, it appeared in Mexico too, but in black & white, and I saw it again at the giant screen of the Pepsi stand at Espacio 2005, a fair for university students that the mexican TV company Televisa organizes every year, in that giant screen they were playing all the most important ads in the history of Pepsi from the 80's to the present...

  4. #4
    Join Date
    Feb 2005
    Location
    South West England
    Posts
    142

    Post

    I have this ad on my pc as an FLV file.

    Click on this link, and then download the installer. http://www.martijndevisser.com/blog/...player-updated

    Once you have done this let me know and I can email you the Madonna Pepsi ad.

  5. #5
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    The funny thing is that now she's drinking Kabbalah spring water and energy drinks instead of Pepsi...

  6. #6
    Join Date
    May 2006
    Location
    Cleveland, UK
    Posts
    86

    Post

    I remember at the time, I wished she'd advertised Coke(as I collected coke and not pepsi)lol.
    There were some Madonna/Pepsi cans released in Germany, I think, to promote the Like A Prayer World Tour, which didnt happen because of the controversy.


    [ 01-07-2007, 05:46 AM: Message edited by: jobbie ]

    __nothing really matters, love is all we need__

  7. #7
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    didn't pepsi think to view the actual video BEFORE hiring madonna? i mean, she was already pretty infamous BEFORE the commercial.

    also, from what i understand, she drank diet coke at the time... but, apparently, coke said "no way"...
    banned

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