Bevboard


Page 1 of 2 12 LastLast
Results 1 to 10 of 11
  1. #1
    Join Date
    Apr 2006
    Location
    Tasmania
    Posts
    2

    Post

    Hello, I am interested to know what Fitzgerald & Co have done with the new Coca-Cola Blak advertising campaign, but as I live in Australia, I can't see any of the ads.

    I am writing an assignment on this topic, and was wondering, has anyone seen any of the ads? I've seen the 15 sec teaser, but that is it.

    What media are used? Also, what themes and subjects are used - what is the pitch?

    Please, if anyone can take a minute to give me a hand, I would really appreciate it!!

    Cheers.

  2. #2
    Join Date
    Jul 2003
    Posts
    738

    Post

    I have not seen a single advertisement for Coke Blak anywhere. But just because I have not seen it does not mean it does not exist somewhere in the states.

    It would appear (to me anyway) they have gone the public relations route as opposed to more costly advertising on this new extension.

    There have been many news reports all over the country in print, radio and television media, both locally and nationally.
    They seem to be sending a lot of press kits.

    I don’t think this new product will succeed although it has created a buzz and is keeping the coca-cola name on peoples lips. If not the product it self at least the brand.

  3. #3
    Join Date
    Dec 2005
    Location
    NY
    Posts
    1,752

    Post

    they should offer it at mcdonald's and cinnabon for breakfast.
    banned

  4. #4
    Join Date
    Mar 2006
    Location
    Aguascalientes, Ags. Mexico
    Posts
    1,707

    Post

    Cinnabon taste better with HOT CHOCOLATE! OMG, what a beautiful days in America! [img]tongue.gif[/img]

  5. #5
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    IMO
    Are you making a statement of the lack of refinement of the customer's of McDonalds and Cinnamon? LMAO

    A poor quality/tasting beverage will taste bad no mater where it's sold. I would bet the corporate chefs and food mangers of these two restaurants would not pass approval of their sale at the store level. The idea is to keep customers very satisfied with all elements of the dinning experience.

    Coke Blac IMO would do the opposite. Just my two cents.
    Don't worry, be happy. Meher Baba

  6. #6
    Join Date
    Apr 2006
    Location
    Tasmania
    Posts
    2

    Post

    Cheers Lepke - I appreciate it mate.

  7. #7
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    Originally posted by Mr Zabe:
    IMO
    Are you making a statement of the lack of refinement of the customer's of McDonalds and Cinnamon? LMAO

    A poor quality/tasting beverage will taste bad no mater where it's sold. I would bet the corporate chefs and food mangers of these two restaurants would not pass approval of their sale at the store level. The idea is to keep customers very satisfied with all elements of the dinning experience.

    Coke Blac IMO would do the opposite. Just my two cents.
    Yeah...the last thing you want to do to retired people that eat at McDonald's for breakfast is overcharge them for an inferior beverage...all hell will break loose

  8. #8
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    And I've seen about 2 or 3 Blak advertisements on tv. Our Coke vendor told me Coke purchased spots for the last 3 weeks in March of American Idol on Tuesdays

  9. #9
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    ok...Let's see besides a good amount of people in the 26 to 55 age group;why would Coca Cola spend big bucks at the 13 to 25 year old demographic on a brand like Coke Blac. What average kind is going to pluck down a $1.75 for an 8oz bottle of bitter sweet coffee carbonated mess of a drink?

    I do not understand this approach. I thought young people like sweet caffeinated soda pop like Vault. I swear if a practically soda pop idiot like myself can figure this out then Coca Cola may be in need of a shake up in their marketing and advertising departments.

    [ 04-21-2006, 12:29 AM: Message edited by: Mr Zabe ]
    Don't worry, be happy. Meher Baba

  10. #10
    Join Date
    Feb 2006
    Location
    Avondale, PA
    Posts
    314

    Post

    Originally posted by Mr Zabe:
    ok...Let's see besides a good amount of people in the 26 to 55 age group;why would Coca Cola spend big bucks at the 13 to 25 year old demographic on a brand like Coke Blac. What average kind is going to pluck down a $1.75 for an 8oz bottle of bitter sweet coffee carbonated mess of a drink?

    I do not understand this approach. I thought young people like sweet caffeinated soda pop like Vault. I swear if a practically soda pop idiot like myself can figure this out then Coca Cola may be in need of a shake up in their marketing and advertising departments.
    I see Vault heavily advertised to my graphic (guy addicted to ESPN, and who watches every phillies and eagles game), heavy advertising on ESPN and the deuce...


    As for the Blak in American Idol, it's the highest rated show every single week, so besides simply getting the product out there to a large mass of people, The people that will watch every week(the junkies are usually in the 13-30 range are the ones I always see at Starbucks, day and night.
    Though a show like AI appeals to so many different people and gets ratings so high that if you just want a product to be known, advertise it on that slot. Plus, Coke has been sponsoring AI every year of its existance, they even have a sit-down area where they talk to the contestans, where the background is 2 tv displays showing the red contour bottle design and the color red all around it, with bubbles and the coke logo making appearances

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •