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Thread: KILLING

  1. #1
    Join Date
    Apr 2002
    Location
    New York
    Posts
    95

    Post

    So, Odwallacoke kills off Fresh Samantha. I remember, I guess it was in 1997 or so, when those guys were going round in their van's pitchin stores (happened to overhear a successful sales pitch).

    Makes one think. I mean, Inko's is a long way off from being entertained by prospective buyers, but man, I'm hoping to extend the brand into other things one day and if I sell it and it's killed off, then what?

    At any rate, it was a good drink line, especially the carrot.

    My question to the board is: What was the most merciless takeover-to-kill you've seen?

    Is Mad River still kickin?

    Best to all,

    Inko
    Ubiquity: Thy name is Inko.

  2. #2
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    Well, the O/FS merger happened before Coke acquired the company. Lots of times the smaller company will give up their brand identity, and go with the bigger name. This move really doesn't suprise me.

  3. #3
    Join Date
    Jun 2003
    Location
    Columbia, SC
    Posts
    11

    Post

    Pepsi killed SoBe !!!

  4. #4
    Join Date
    Nov 2002
    Location
    East Coast
    Posts
    32

    Post

    How about Quaker Oats buying Snapple 8-10 years ago for 1.2 Bill?

  5. #5
    Join Date
    Jul 2001
    Location
    east lansing, michigan
    Posts
    1,558

    Post

    oh yeah they botched that one (the snapple deal). didn't they sell it for 300 million?
    woot woot

  6. #6
    Join Date
    Nov 2000
    Location
    DFW, TEXAS
    Posts
    589

    Post

    Yep,I was there. Quaker bought Snapple for 1.2 billion and sold in a couple of years for 300 mil. Sales dropped from a high of about 70 mil cases to around 30 mil during that time. Mike Weinstein (Triarc) pulled off a genious move with the buy. Peltz sold the whole company (Triarc) to Cadbury for a huge profit.

    Makes one wonder...are Hyman, Arnie & Lennie the last of their kind?
    banned

  7. #7
    Join Date
    Mar 2003
    Location
    New York
    Posts
    65

    Post

    Fresh Samantha was too expensive. Mad River was delicious, but I've only seen it in CT (and I've only been there once).

  8. #8
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    Mad River is prevelant in the CCE Mid-Atlantic markets.. though they dropped 3 of the 8 flavors. I also saw it around CCE Tri-States (Cinncinati).

  9. #9
    Join Date
    Oct 2003
    Location
    Richmond VA
    Posts
    270

    Post

    Anything from pepsi, especially Pepsi Blue.

    Central Coca-Cola all the way

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