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  1. #1
    Join Date
    May 2003
    Location
    canada
    Posts
    11

    Post

    http://money.cnn.com/2003/10/20/news...ex.htm?cnn=yes

    'Snapple Pie' hits store shelves

    NEW YORK (CNN/Money) - Beverage maker Snapple said Monday it is releasing a limited-edition drink called "Snapple Pie," which encompasses the tastes associated with apple pie.


    The launch of the drink, which will be available from October through December 2003, was set to coincide with the apple-picking and holiday seasons.

    "We made sure our version is the juiciest of all, with all-natural flavorings to simulate the whole pie, from the fresh-picked apples to the handmade crust," said Smita Patel, vice president of Snapple Research and Development.

    The new flavor can be heated up in the same vein as apple cider, according to the company.

    Analysts said limited-time, seasonal products are a new idea that could possibly turn into a trend. This past summer Pepsi (PEP: up $0.06 to $47.94, Research, Estimates) launched Mountain Dew LiveWire, a seasonal, summer, orange-flavored drink as an extension of its Mountain Dew, Diet Mountain Dew and Mountain Dew Code Red drinks.

  2. #2
    Join Date
    Apr 2003
    Location
    your heart
    Posts
    188

    Post

    I have GOT to have it!
    Give Me My PiBB!<br />--<br /> - Clarke

  3. #3
    Join Date
    Jun 2001
    Location
    San Jose, CA, USA
    Posts
    469

    Post

    Yes, I heard the announcement for this yesterday on the radio. In fact the discussion came up that Snapple suggests that you try heating it up, & then add a scoop of Vanilla Ice Cream!

    Can't I just add a shot of Frostie Blue Cream instead??
    Life is too short to drink crummy sodas...

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