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Thread: It's the cola

  1. #1
    Join Date
    Nov 2000
    Posts
    312

    Post

    Pepsi's new tag line. Strangely close to "It's the Real Thing", don't you think?

    They dump celebrity endorcers for ads where animated food attaches itself to the product.

    The theme is to encourage Pepsi ordering as an accompanyment to food. Pepsi has lost market share to non-cola products in the restaurant segment.

    I would say this is lame, but with Coke having no apparent theme to its marketing at all, it is at least something.

  2. #2
    Join Date
    Apr 2003
    Location
    Cumberland, MD
    Posts
    855

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    Let's face it. Pepsi is lame. Pepsi blows.

    I won't be happy until it gets called under its true name, its taste, "Brown Sludge".

  3. #3
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

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    PBG's going to convert to Fridge Mates, according to Beverage Digest.

  4. #4
    Join Date
    Jan 2004
    Location
    Cranston, RI
    Posts
    5

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    i noticed the word pepsi-cola meaning "cola" is completly off of there packaging now on all there brands. it used to appear near the nutrition facts.

  5. #5
    Join Date
    Jun 2001
    Location
    Grand Prairie, TX
    Posts
    684

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    I got tired of all those "celebrity" commercials Pepsi came out with years ago. They use current celebrities and musicians (the word 'musician' is used loosely) like Britney Spears, The Spice Girls, and Austin Powers, and then they get oversaturated and eventually unpopular. There's nothing wrong with Pepsi's new ads, they focus on their drinks instead of semi-talented singers and flash-in-the-pan celebs.

  6. #6
    Join Date
    Oct 2001
    Location
    Pennsylvania
    Posts
    386

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    I actually think the one with Dave Chapelle and the robotic vacuum is pretty funny, won't get me to drink their soda though.

  7. #7
    Join Date
    Jun 2001
    Location
    San Jose, CA, USA
    Posts
    469

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    I must point out that Coke has had it's share of Celebrity ads, like Paula Abdul, Bill Cosby, & I even have a Petula Clark radio jingle on a DVD of mine from the 60's.

    I'm not a Pepsi fan, but this subject goes both ways.
    Life is too short to drink crummy sodas...

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