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  1. #1
    Join Date
    Jun 2005
    Location
    Erlanger KY
    Posts
    9

    Post

    I just got another online product survey, this time for MD Phoenix, which they are calling a 'lightly carbonated energy drink'. Is was shown in a clear 20 oz bottle with brown "Phoenix" graphics oriented vertically and just small "MD" logos molded into the neck. They didn't say what the sweetener was or the caffiene levels, but asked a bunch of 'lifestyle' questions.

    It was shown at $1.19 MSRP for 20 oz and stated that it would be available in cans and 2 liters as well.

  2. #2
    Join Date
    Apr 2006
    Location
    NY
    Posts
    419

    Post

    MDX Redux?

    Where's Electocution? What's the future of MDX? If this Phoenix comes to store shelves, does this mean MDX is gone?

    I used to love MDX, but now I can't stand it... gives me an awful feeling in my stomach.

  3. #3
    Join Date
    Dec 2005
    Location
    Nova Scotia
    Posts
    324

    Post

    It's a wannabe energy drink.

    We in the energy drink world regard it as the "poor mans energy drink". It's not got enough balls to be considered an energy drink.

    Although I'd like to see what they come up with with this Phoenix thing.

  4. #4
    Join Date
    Jul 2002
    Location
    Delaware
    Posts
    4,790

    Post

    The price on MDX keeps dropping in this area, I've seen it for $1.29 in Food Lion.

  5. #5
    Join Date
    Nov 2005
    Location
    Janesville, WI
    Posts
    770

    Post

    ya, the mdx prices here are 69-99 cents, with a 50 cent off coupon... i got an mdx once for 13 cents

  6. #6
    Join Date
    Apr 2005
    Location
    Kentucky
    Posts
    693

    Post

    Sounds pretty interesting. I'm looking forward to seeing it around.

  7. #7
    Join Date
    Apr 2005
    Location
    Arlington & DC
    Posts
    989

    Post

    Lifestyle questions?

    Why can't beverage advertising concentrate on taste?

  8. #8
    Join Date
    Sep 2005
    Location
    Wisconsin
    Posts
    198

    Post

    So is MDX worth 13 cents?

  9. #9
    Join Date
    May 2005
    Location
    Chicago,IL
    Posts
    4,552

    Post

    Pepsi is starting to make themselves look rather lame in the testing of it's marketing program for new products. I agree, baby it's the taste not the wrapper that will keep the core consumer of the new generation of "Lite" energy drinks.

    IMO if Pepsi is worried enough to spend big bucks with a somewhat blind survey of a new brands "wrapper" then the product is most likely marginal in quality(taste).
    Don't worry, be happy. Meher Baba

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