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Thread: revolutionary

  1. #1
    Join Date
    Apr 2003
    Location
    california
    Posts
    33

    Post

    What are the revolutionary beverages ? The ones that created their own market segments. Drinks such as Diet Coke, Snapple, Gatorade and Red Bull come to mind.
    What are some others ?
    marshall thompson

  2. #2
    Join Date
    Aug 2002
    Location
    midwest
    Posts
    70

    Post

    Diet Rite was acually the first Diet soda.

  3. #3
    Join Date
    Dec 2002
    Location
    Schuyler, VA
    Posts
    69

    Post

    Was 7-UP the first lemon-lime soda or was there a lesser known predecessor?

    Also, Dr. Enuf bills itself as the first energy drink.

  4. #4
    Join Date
    Apr 2003
    Location
    california
    Posts
    33

    Post

    I have never heard of Dr. Enuf energy drink, well I guess thats why I asked the original question, to find out what the break through beverages were/are.
    marshall thompson

  5. #5
    Join Date
    Jun 2003
    Posts
    221

    Post

    Well, if you want to get technical, Coca Cola was originally billed as an energy tonic of sorts. But in terms of creating the current energy drink category, popularizing the 8.3 oz can, and commanding a dominant market share, it has to be Red Bull.

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